| 000 | 03667nam a2200277 i 4500 | ||
|---|---|---|---|
| 001 | EBC837623 | ||
| 003 | MiAaPQ | ||
| 005 | 20181029160635.0 | ||
| 008 | 120118s2012 enk sb 001 0 eng d | ||
| 020 | _a9781119940715 (hbk) | ||
| 020 | _a9781119943457 (ebk) | ||
| 040 |
_aMiAaPQ _cMiAaPQ _dMiAaPQ _dMIUC _beng |
||
| 082 | 0 | 4 | _a808.06665 |
| 100 | 1 |
_aOatway, Jay _9522 |
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| 245 | 1 | 0 |
_aMastering story, community and influence _h[electronic resource] : _bhow to use social media to become a socialeader / _cJay Oatway. |
| 260 |
_aChichester, West Sussex, U.K. : _bWiley, _c2012. |
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| 300 | _a1 online resource (xiii, 241 p.). | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aPt. 1. Story: tell it well. Ch. 1. Why We Must Share. Ch. 2. A Better Story Of You. Ch. 3. Social Media Is Like A Cocktail Party. Ch. 4. On With The Show. Ch. 5. Whose Story Is It? Ch. 6. How To Never Run Out Of Interesting Things To Talk About. Ch. 7. Don’t Just Tell. Perform! -- Pt. 2. Community : wowing your audience. Ch. 8. Finding Your Community. Ch. 9. Make Your ‘Story’ Feel More Like Service. Ch. 10. Friend Relationship Management. Ch. 11. Friends In Need. Ch. 12. Don’t Be A Social Media Snob. Ch. 13. Take It Outside -- Pt. 3. Influence : pulling back the curtain. Ch. 14. What Is Influence? Ch. 15. It’s True: Size Does Matter. Ch. 16. Solving The Underpants Problem. Ch. 17. All Aboard the Social Train. | |
| 520 | _aHow to craft social media messaging that will engage your audience and make you a leader in your field From celebrated social media authority Jay Oatway, Tell It Well takes a different approach to social media by focusing on the message rather than the media itself. The book shows you how to use your innate ability to share stories and turn it into a powerful and influential skill in the social media universe. You'll build the kind of online relationships and influence that will boost your impact, influence, and career. You'll not only establish online influence for your business and yourself, but also learn to future-proof you own career. Based on timeless storytelling fundamentals rather than current social media fads, Tell It Well shows you how to develop narratives that will build social currency for success today and tomorrow. Your digital presence tells the story of who you are… so what should you be saying? In a world overflowing with the noise of Facebook updates, tweets, blog posts, Pinterest pins and YouTube video responses, it’s difficult to connect with the people who matter most to your business and your career. Mastering Story, Community and Influence explains the art of social media storytelling, showing you how to turn your offline expertise into the sort of online thought-leadership that cuts through the noise and attracts larger, more important communities. Whether you’re new to social media or racing to keep up with every new platform, social media storyteller extraordinaire, Jay Oatway, reveals the underlying mechanics and best practices behind becoming a serious online influencer. Mastering Story, Community and Influence will help you become an authoritative presence online and build both the reputation and community you need for your future success in the Social Media Era. | ||
| 533 | _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 |
_aSocial media _9523 |
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| 650 | 0 |
_aBusiness communication _9524 |
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| 856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/miu/detail.action?docID=837623 _zClick here to view |
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_2ddc _cELEC |
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