000			01541nam a2200229 i 4500
003			MIUC
005			20190315130251.0
008			141209s2013 ilu||||| |||| 001 | eng d
020			_a9781577668275
040			_aMIUC _beng _cMIUC
082	0		_a306
100	1		_91159 _aJordan, Ann
245	1	0	_aBusiness anthropology / _cAnn T. Jordan.
250			_a2nd ed.
260			_aLong Grove (IL) : _bWaveland Press, _cc2013.
300			_a150 p. : _bill. b&w ; _c23 cm.
504			_aIncludes bibliographical references and index.
505	0		_a1. The anthropological approach -- 2. A history of anthropology in Western organizational life -- 3. Techniques for conducting fieldwork for business organizations -- 4. Seeing cultural groupings -- 5. Ethical concerns -- 6. Marketing and consumer behavior -- 7. Design anthropology -- 8. Organizational anthropology -- 9. Understanding issues in globalization -- 10. The importance of holism -- 11. Where do we go from here?
520			_aAdvances in technology open the doors for business expansion and facilitate the creation of complex organizations. It is in this world that anthropological techniques play a distinctive role. Business anthropologists tap various sources of information by getting to know the people within the organization. They take a “holistic" approach, see old realities in new ways, and understand the value of diverse groups, doing their work in both for-profit and nonprofit organizations.
650		0	_91160 _aBusiness anthropology
942			_2ddc _cBK