| 000 | 02631nam a2200265 i 4500 | ||
|---|---|---|---|
| 003 | MIUC | ||
| 005 | 20200206160052.0 | ||
| 008 | 171227s2017 nyu 001 | eng | ||
| 020 | _a9781138100336 | ||
| 040 |
_aMIUC _beng _cMIUC |
||
| 082 | 0 | _a153.85 | |
| 100 | 1 |
_9612 _aPerloff, Richard M. |
|
| 245 | 1 | 4 |
_aThe dynamics of persuasion : _bcommunication and attitudes in the 21st century / _cRichard M. Perloff. |
| 250 | _aSixth edition. | ||
| 260 |
_aNew York ; _aLondon : _bRoutledge, _c2017. |
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| 300 |
_axx, 627 p. : _bill. b&w ; _c25 cm. |
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| 336 |
_2rdacontent _atext |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | 0 | _aPt. 1. Foundations -- Ch. 1. Introduction to Persuasion -- Ch. 2. Historical and Ethical Foundations -- Pt. 2. The Nature of Attitudes -- Ch. 3. Attitudes: Definition and Structure -- Ch. 4. The Power of our Passions: Theory and Research on Strong Attitudes -- Ch. 5. Attitudes: Functions and Consequences -- Ch. 6. Attitude Measurement -- Pt. 3. Changing Attitudes and Behavior -- Ch. 7. Processing Persuasive Communications -- Ch. 8. "Who Says It": Communicator Factors in Persuasion -- Ch. 9. Fundamentals of the Message -- Ch. 10. Emotional Message Appeals: Fear and Guilt -- Ch. 11. Cognitive Dissonance Theory -- Pt. 4. Persuasive Communication Contexts -- Ch. 12. Interpersonal Persuasion -- Ch. 13. Advertising, Marketing, and Persuasion -- Ch. 14. Health Communication Campaigns. | |
| 520 | _aThe Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: - updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; - new studies of health campaigns; - expanded coverage of social media marketing; - enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications continue in the sixth edition. | ||
| 650 | 0 |
_9829 _aPersuasion (Psychology) |
|
| 650 | 0 |
_9135 _aMass media _xPsychological aspects |
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| 650 | 0 |
_93083 _aAttitude change |
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| 942 |
_2ddc _cBK |
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