000			03190nam a2200301 i 4500
003			MIUC
005			20200210092015.0
008			171227s2014 nyua 001 | eng
020			_a9780199965090
040			_aMIUC _beng _cMIUC
082	0		_a320.973
100	1		_93084 _aGainous, Jason, _d1971-
245	1	0	_aTweeting to power : _bthe social media revolution in American politics / _cJason Gainous, Kevin M. Wagner.
260			_aNew York : _bOxford University Press, _c2014.
300			_axi, 190 p. : _c24 cm.
336			_2rdacontent _atext
490	0		_aSocial studies on digital politics
505	0		_aCh. 1. Social Media - The New Dinner Table? -- Ch. 2. Evolution or Revolution - Why Facebook and Twitter Matter? -- Ch. 3. Congress 2.0 - Internet-Style Politics -- Ch. 4. Congress 2.0 - Who's Tweeting? -- Ch. 5. Public Opinion 2.0 - Read My Feed -- Ch. 6. Public Opinion 2.0 - The New Social Capital -- Ch. 7. Congress 2.0 - Controlling the Flow of Information -- Ch. 8. Public Opinion 2.0 - The Direct Conduit -- Ch. 9. Congress 2.0 - Tweeting for Support -- Ch. 10. Social Media Tomorrow - Tweeting the Future?
520			_aOnline social media are changing the face of politics in the United States. Beginning with a strong theoretical foundation grounded in political, communications and psychology literature, Tweeting to Power examines the effect of online social media on how people come to learn, understand and engage in politics. Gainous and Wagner propose that platforms such as Facebook and Twitter offer the opportunity for a new information flow that is no longer being structured and limited by the popular media. Television and newspapers, which were traditionally the sole or primary gatekeeper, can no longer limit or govern what information is exchanged. By lowering the cost of both supplying the information and obtaining it, social networking applications have recreated how, when and where people are informed. To establish this premise, Gainous and Wagner analyze multiple datasets, quantitative and qualitative, exploring and measuring the use of social media by voters and citizens as well as the strategies and approaches adopted by politicians and elected officials. They illustrate how these new and growing online communities are new forums for the exchange of information that is governed by relationships formed and maintained outside traditional media. Using empirical measures, they prove both how candidates utilize Twitter to shape the information voters rely upon and how effective this effort was at garnering votes in the 2010 congressional elections. With both theory and data, Gainous and Wagner show how the social media revolution is creating a new paradigm for political communication and shifting the very foundation of the political process.
630	0	0	_93085 _aTwitter
650		0	_9482 _aCommunication in politics
650		0	_91380 _aTechnological innovations
650		0	_91548 _aPolitical participation _xTechnological innovations
650		0	_9634 _aInternet _xPolitical aspects
650		0	_9523 _aSocial media _xPolitical aspects
700	1		_4aut _93086 _aWagner, Kevin M., _d1971-
942			_2ddc _cBK