000 07571nam a2200313 i 4500
001 EBL1024067
003 AU-PeEL
005 20200210131007.0
008 171214s2008 caua||||s|||| 001 | eng d
020 _a9781446206515
_q(ebook)
020 _a9781412911771
040 _aMIUC
_beng
_cMIUC
082 0 _a303.380723
245 0 4 _aThe SAGE handbook of public opinion research
_h[electronic resource] /
_cedited by Wolfgang Donsbach and Michael W. Traugott.
246 3 0 _aHandbook of public opinion research
260 _aLos Angeles, etc. :
_bSAGE,
_c2008.
300 _a1 online resource (xx, 620 p.) :
_bill. b&w.
336 _2rdacontent
_atext
504 _aIncludes bibliographical references and index.
505 0 _gPt. 1.
_tHistory, Philosophy of Public Opinion and Public Opinion Research --
_gSection 1.
_tThe Nature of Public Opinion --
_gCh. 1.
_tThe Public and Public Opinion in Political Theories /
_rVincent Price --
_gCh. 2.
_tThe Deliberating Public and Deliberative Polls /
_rPeter Neijens --
_gCh. 3.
_tThe News as a Reflection of Public Opinion /
_rThomas E. Patterson --
_gCh. 4.
_tAdvocacy: Alternative Expressions of Public Opinion /
_rKurt Lang & Gladys Engel Lang --
_gCh. 5.
_tStudying Elite vs Mass Opinion /
_rUrsula Hoffmann-Lange --
_gCh. 6.
_tThe Internet as a New Platform for Expressing Opinions and as a New Public Sphere /
_rBernhard Debatin --
_gCh. 7.
_tPopular Communication and Public Opinion /
_rDebra Merskin & Jonathan David Tankel --
_gSection 2.
_tThe Development of Public Opinion Research --
_gCh. 8.
_tThe Historical Roots of Public Opinion Research /
_rAnthony Oberschall --
_gCh. 9.
_tMass-Observation and Modern Public Opinion Research /
_rMurray Goot --
_gCh. 10.
_tThe Start of Modern Public Opinion Research /
_rHans L. Zetterberg --
_gCh. 11.
_tPublic Opinion Research in Emerging Democracies /
_rRobert Mattes --
_gPt. 2.
_tTheories of Public Opinion Formation and Change --
_gSection 1.
_tFormation of Opinion --
_gCh. 12.
_tKnowledge and Attitudes /
_rPenny S. Visser, Allyson Holbrook & Jon A. Krosnick --
_gCh. 13.
_tConceptions of Attitudes and Opinions /
_rRoger Tourangeau & Mirta Galesic --
_gCh. 14.
_tTheories on the Perception of Social Reality /
_rWilliam P. Eveland Carroll J. Glynn --
_gCh. 15.
_tPluralistic Ignorance and Nonattitudes /
_rPatricia Moy --
_gSection 2.
_tDynamics of Public Opinion --
_gCh. 16.
_tSpiral of Silence Theory /
_rDietram A. Scheufele --
_gCh. 17.
_tPublic Opinion and the Third-Person Effect /
_rAlbert C. Gunther, Richard M. Perloff & Yariv Tsfati --
_gCh. 18.
_tEffects of the News Media on Public Opinion /
_rHans Mathias Kepplinger --
_gCh. 19.
_tAgenda-Setting, Framing and Priming /
_rPatrick Roessler --
_gPt. 3.
_tMethodology --
_gSection 1.
_t The Design of Surveys --
_gCh. 20.
_tThe Methodological Strengths and Weaknesses of Survey Research /
_rHerbert Weisberg --
_gCh. 21.
_tThe Uses and Misuses of Polls /
_rMichael W. Traugott --
_gCh. 22.
_tFace-to-Face Surveys /
_rJennifer Dykema, Danna Basson & Nora Cate Schaeffer --
_gCh. 23.
_tSurveys by Telephone /
_rPaul J. Lavrakas --
_gCh. 24.
_tSelf-Administered Paper Questionnaires /
_rDon A. Dillman & Nicholas L. Parsons --
_gCh. 25.
_tInternet Surveys /
_rVasja Vehovar, Katja Lozar Manfreda & Gasper Kore --
_gCh. 26.
_tDifferent Survey Modes and International Comparisons /
_rYang-chih Fu & Yun-han Chu --
_gCh. 27.
_tSampling /
_rColm O'Muircheartaigh --
_gCh. 28.
_tSurvey Non-Response /
_rAdam J. Berinsky --
_gCh. 29.
_tSplit Ballots as an Experimental Approach to Public Opinion Research /
_rThomas Petersen --
_gCh. 30.
_tPanel Surveys /
_rJochen Hansen --
_gCh. 31.
_tFocus Groups and Public Opinion /
_rDavid L. Morgan & Collin E. Fellows.
_gCh. 32.
_tContent Analyses and Public Opinion Research /
_rWinfried Schulz -
_gSection 2.
_tMeasurement of Public Opinion --
_gCh. 33.
_tDesigning Reliable and Valid Questionnaires /
_rKenneth A. Rasinski --
_gCh. 34.
_tThe Psychology of Survey Response /
_rNorbert Schwarz --
_gCh. 35.
_tThe Use of Scales in Surveys /
_rMichael Häder --
_gCh. 36.
_tThe Use of Visual Materials in Surveys /
_rThomas Petersen --
_gCh. 37.
_tValidation Studies /
_rMichael W. Traugott --
_gCh. 38.
_tIdentifying Value Clusters in Societies /
_rHans L. Zetterberg --
_gPt. 4.
_tThe Social and Political Environment of Public Opinion Research --
_gSection 1.
_tThe Status of Public Opinion Research --
_gCh. 39.
_tThe Legal Status of Public Opinion Research in the World /
_rWolfgang Donsbach & Uwe Hartung --
_gCh. 40.
_tAttitudes of the Public Toward Public Opinion Research and Polling /
_rAnne Hildreth --
_gCh. 41.
_tAttitudes of Journalists Toward Public Opinion Research /
_rDavid H. Weaver --
_gCh. 42.
_tCodes of Ethics and Standards in Survey Research /
_rTom W. Smith --
_gCh. 43.
_tArchiving Poll Data /
_rWolfgang Jagodzinski & Meinhard Moschner --
_gSection 2.
_tUses and Effects of Public Opinion Research --
_gCh. 44.
_tThe News Media's Use of Opinion Polls /
_rFrank Brettschneider --
_gCh. 45.
_tThe Use of Surveys by Governments and Politicians /
_rRobert M. Eisinger --
_gCh. 46.
_tThe Use of Public Opinion Research in Propaganda /
_rMichael Kunczik & Eva Johanna Schweitzer --
_gCh. 47.
_tThe Effects of Published Polls on Citizens /
_rSibylle Hardmeier --
_gPt. 5.
_tSpecial Fields of Application --
_gCh. 48.
_tThe Use of Surveys as Legal Evidence /
_rAnne Niedermann --
_gCh. 49.
_tPublic Opinion and the Economy /
_rLutz M. Hagen --
_gCh. 50.
_tMarketing Research /
_rHumphrey Taylor --
_gCh. 51.
_tSocial Indicators and the Quality of Life /
_rJohn P. Robinson, Kenneth C. Land & Steven Martin --
_gCh. 52.
_tAssessing Long-Term Value Changes in Societies /
_rOttar Hellevik --
_gCh. 53.
_tExit Polls and Pre-Election Polls /
_rKathllen A. Frankovic --
_gCh. 54.
_tInternational Comparative Surveys: Their Purpose, Content and Methodological Challenges /
_rMarta Lagos --
_gCh. 55.
_tThe Use of Voter Research in Campaigns /
_rFred Steeper.
520 _aPublic opinion theory and research are becoming increasingly significant in modern societies as people's attitudes and behaviours become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics. With over fifty chapters written by distinguished international researchers, both academic and from the commercial sector, this Handbook is designed to: - give the reader an overview of the most important concepts included in and surrounding the term 'public opinion' and its application in modern social research - present the basic empirical concepts for assessing public opinion and opinion changes in society - provide an overview of the social, political and legal status of public opinion research, how it is perceived by the public and by journalists, and how it is used by governments - offer a review of the role and use of surveys for selected special fields of application, ranging from their use in legal cases to the use of polls in marketing and campaigns. The Handbook of Public Opinion Research provides an indispensable resource for both practitioners and students alike.
650 0 _91058
_aPublic opinion
650 0 _93100
_aPublic opinion polls
650 0 _93101
_aExit polling (Elections)
700 1 _4edt
_93102
_aDonsbach, Wolfgang,
_d1949-
700 1 _4edt
_93103
_aTraugott, Michael W.
856 4 _uhttp://ebookcentral.proquest.com/lib/miu/detail.action?docID=1024067
_zClick here to view
942 _2ddc
_cELEC