000			02394nam a22002657a 4500
003			MIUC
005			20200210140610.0
008			171130s2015 enka|||| |||| 001 | eng d
020			_a9781292056586
040			_aMIUC _beng _cMIUC
082	0		_a659.2
100	1		_93104 _aWilcox, Dennis L.
245	1	0	_aPublic relations : _bstrategies and tactics / _cDennis L. Wilcox, Glen T. Cameron, Bryan H. Herber.
250			_a11th ed., global edition.
260			_aBoston, etc. : _bPearson, _c2015.
300			_a624 p. : _bill. b&w ; _c26 cm.
336			_2rdacontent _atext
504			_aIncludes bibliographical references and index.
505	0		_aPt. 1. Role -- Ch. 1. Defining public relations -- Ch. 2. The evolution and history of public relations -- Ch. 3. Ethical considerations and the role of professional bodies -- Ch. 4. The practice of public relations -- Pt. 2. Process -- Ch. 5. The role and scope of research in public relations -- Ch. 6. The public relations process -- Ch. 7. Communication concepts and practice in public relations -- Ch. 8. Evaluation and measurement of public relations -- Pt. 3. Strategy -- Ch. 9. Public opinion: role, scope, and implications -- Ch. 10. Conflict management and crisis communication -- Ch. 11. Audiences -- Ch. 12. Laws and applications -- Pt. 4. Tactics -- Ch. 13. Internet and social media: role & scope in public relations -- Ch. 14. Media relations management: print media -- Ch. 15. Media relations management: electronic media -- Ch. 16. Event management -- Pt. 5. Applications -- Ch. 17. Communicating corporate affairs -- Ch. 18. Public relations in entertainment, sport, and tourism -- Ch. 19. Public relations in government -- Ch. 20. Global public relation in an independent world.
520			_aPublic Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
650		0	_9491 _aPublic relations _vHandbooks, manuals, etc.
700	1		_4aut _93105 _aCameron, Glen T.
700	1		_4aut _93106 _aReber, Bryan H.
942			_2ddc _cBK