000			07797nam a2200241 i 4500
003			MIUC
005			20200212145143.0
008			171204s2010 enka f 001 0 eng
020			_a9781412977807
040			_aMIUC _beng _cMIUC
082	0		_a659.2
245	0	4	_aThe SAGE handbook of public relations / _cedited by Robert L. Heath.
246	3		_aHandbook of public relations
260			_aLondon : _bSAGE, _c2010.
300			_a773 p. : _bill. b&w ; _c27 cm.
336			_2rdacontent _atext
504			_aIncludes bibliographical references and indexes.
505	0		_gPt. 1. _tIntroduction: Mind, Self, and Society / _rRobert L. Heath -- _gCh. 1. _tPublic Relations in the Enactment of Civil Society / _rMaureen Taylor -- _gCh. 2. _tStrategic Management of Communication: Insights from the Contingency Theory of Strategic Conflict Management / _rAugustine Pang, Yan Jin, Glen T. Cameron -- _gCh. 3. _tSeeing the Forest through the Trees: The Behavioral, Strategic Management Paradigm in Public Relations and Its Future / _rJeong-Nam Kim and Lan Ni -- _gCh. 4. _tThe Cursed Sisters: Public Relations and Rhetoric / _rOyvind Ihlen -- _gCh. 5. _tImplications of Complexity Theory for Public Relations: Beyond Crisis / _rDawn R. Gilpin and Priscilla Murphy -- _gCh. 6. _tSigns of the Times: Economic Sciences, Futures, and Public Relations / _rDavid McKie -- _gCh. 7. _tPublics and Public Relations: Effective Change / _rShirley Leitch and Judy Motion -- _gCh. 8. _tCorrespondence(s) to Reality: A Reconstructive Approach to Public Relations / _rGünter Bentele -- _gCh. 9. _tDialogue as a Basis for Stakeholder Engagement: Defining and Measuring the Core Competencies / _rNigel de Bussey -- _gCh. 10. _t"Making it Real": Anthropological Reflections on Public Relations, Diplomacy, and Rhetoric / _rJacquie L'Etang -- _gCh. 11. _tSocial Construction and Public Relations / _rKaterina Tsetsura -- _gCh. 12. _tPublic Relations and Power / _rPeter Smudde and Jeffrey Courtright -- _gCh. 13. _tPower and Public Relations: Paradoxes and Programmatic Thoughts / _rRobert L. Heath, Judy Motion, and Shirley Leitch -- _gCh. 14. _t"Race" in Public Relations / _rLee Edwards -- _gCh. 15. _tToward an Intersectionality Theory of Public Relations / _rJennifer Vardeman-Winter and Natalie T. J. Tindall -- _gCh. 16. _tDoes Public Relations Scholarship Have a Place in Race? / _rDamion Waymer -- _gCh. 17. _tFeminist Scholarship and its Contributions to Public Relations / _rBrenda J. Wrigley -- _gCh. 18. _tReflective Management: Seeing the Organization as if from Outside / _rSusanne Holmström -- _gCh. 19. _tSymmetry and Its Critics: Antecedents, Prospects and Implications for Symmetry in a Post-Symmetry Era / _rRobert E. Brown -- _gCh. 20. _tStrategy, Management, Leadership, and Public Relations / _rFinn Frandsen and Winni Johanesen -- _gCh. 21. _tReputation, Communication, and the Corporate Brand / _rPeggy Simcic Bronn -- _gPt. 2. _tIntroduction: The Practice of Public Relations as Change Management / _rRobert L. Heath -- _gCh. 22. _tThe Use of Research in Public Relations / _rMarcia W. DiStaso and Don W. Stacks -- _gCh. 23. _tReputation Models, Drivers and Measurement / _rTom Watson -- _gCh. 24. _tCome Together: Rise and Fall of Public Relations Organizations in the Twentieth Century / _rJulie K. Henderson -- _gCh. 25. _tPublic Relations Identity: Evolving from Academic and Practitioner Partnerships / _rBonnie Neff -- _gCh. 26. _tRelationship Management Projects Public Relations Image: Analysis of Living History and Dreams from My Father / _rGayle M. Pohl -- _gCh. 25. _tPublic Relations Identity: Evolving from Academic and Practitioner Partnerships / _rBonnie Neff -- _gCh. 26. _tRelationship Management Projects Public Relations Image: Analysis of Living History and Dreams from My Father / _rGayle M. Pohl -- _gCh. 27. _tActivism 2.0 / _rMichael Smith and Denise Ferguson -- _gCh. 28. _tActivism in the 20th and 21st Centuries / _rPamela G. Bourland-Davis,William Thompson, and F. Eric Brooks -- _gCh. 29. _tPublic Relations Practitioners and the Leadership Challenge / _rBruce K. Berger and Juan Meng. _gCh. 30. _tEmbedding Issue Management: From Process to Policy / _rTony Jaques -- _gCh. 31. _tRisk Communication / _rMichael J. Palenchar -- _gCh. 32. _tCommunity Engagement and Risk Management / _rKatherine McComas -- _gCh. 33. _tCrisis Communication: A Developing Field / _rW. Timothy Coombs -- _gCh. 34. _tExpanding the Parameters of Crisis Communication: From Chaos to Renewal / _rMatthew W. Seeger, Timothy L. Sellnow, and Robert R. Ulmer -- _gCh. 35. _tRed Cross Crisis Communication in the Wake of September 11, 2001 / _rKimberly A. Schwartz -- _gCh. 36. _tDefining the Relationship Between Public Relations and Marketing: Public Relations' Most Important Challenge / _rJames G. Hutton -- _gCh. 37. _tBeing Public: Publicity as Public Relations / _rKirk Hallahan -- _gCh. 38. _tThe Role of Public Relations in Promoting Healthy Communities / _rJeffrey K Springston and Ruthann Weaver Lariscy. _gCh. 39. _tCommunity Relations and Corporate Social Responsibility / _rRobert L. Heath and Lan Ni -- _gCh. 40. _tThe Nature of Good in Public Relations: what Should Be Its Normative Ethic? / _rShannon A. Bowen -- _gCh. 41. _tMilitary Spokespeople and Democracy: Perspectives from Two Israeli Wars / _rMargalit Toledano -- _gCh. 42. _tSports Public Relations / _rTom Isaacson -- _gCh. 43. _tInvestor Relations / _rAlexander V. Laskin -- _gCh. 44. _tPublic Relations Media / _rKirk Hallahan -- _gCh. 45. _tDirections in Social Media for Professionals and Scholars / _rMichael L. Kent -- _gPt. 3. _tIntroduction / _rRobert L. Heath -- _gCh. 46. _tWhy Culture is Still Essential in Discussions about Global Public Relations / _rRobert Wakefield -- _gCh. 47. _tThe Local, National, and Global Challenges of Public Relations: A Call for an Anthropological Approach to Practicing Public Relations / _rMarina Vujnovic and Dean Kruckeberg -- _gCh. 48. _tCross-National Conflict Shifting: A Transnational Crisis Perspective in Global Public Relations / _rJuan-Carlos Molleda -- _gCh. 49. _tGlobalization and Public Relations: Opportunities for Growth and Reformation / _rKrishnamurthy Sriramesh -- _tConclusion and Reflection / _rRobert L. Heath -- _tReflections on the Field / _rElizabeth L. Toth.
520			_aThe SAGE Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives academics, practitioners and students a solid review of the status of the academic literature, stressing the role that public relations can play in building relationships between organizations, markets, audiences and publics. The Handbook is divided into five parts: - defining the field, seeking to explain the role public relations plays in society - examining the state of the practice by delving into the cutting-edge issues of management, ethics, gender, evaluation, public relations, education and media - challenging academics and practitioners to identify best practices that shape their daily activities - examining the fascinating and daunting challenges the new communication technology poses for scholars and practitioners - a global view of the theories in international public relations as well as the trends in practice that will shape the field in the coming years. No other book in public relations is as comprehensive in its authorship and coverage of academic research, theory and best practices. Global in scope, the book's contributors constitute an academic 'who's who' of the public relations discipline. The Handbook offers a definitive source of the best insights into the definition of the field of public relations, the practice and best practices. It analyzes the impact of new communication technologies and the global challenges of international public relations.
650		0	_9491 _aPublic relations
700	1		_4edt _93111 _aHeath, Robert L. _d1941- _q(Robert Lawrence),
942			_2ddc _cBK