000			02672nam a2200277 i 4500
003			MIUC
005			20200212150730.0
008			171023s2010 enka 001 | eng
020			_a9780749429911
040			_aMIUC _beng _cMIUC
082	0		_a659.2
100	1		_93112 _aGregory, Anne, _d1953-
245	1	0	_aPlanning and managing public relations campaigns / _cAnne Gregory.
250			_a2nd ed.
260			_aLondon : _aPhiladelphia : _bKogan Page, _c2010.
300			_a186 p. : _bill. b&w ; _c24 cm.
336			_2rdacontent _atext
490	1		_aPR in practice series
500			_aIncludes index.
505	0		_aCh. 1. Planning and managing: the context -- Ch. 2. Public relations in context -- Ch. 3. Starting the planning process -- Ch. 4. Research and analysis -- Ch. 5. Communication theory and setting aims and objectives -- Ch. 6. Knowing the publics and messages -- Ch. 7. Strategy and tactics -- Ch. 8. Timescales and resources -- Ch. 9. Knowing what has been achieved: evaluation and review.
520			_aGetting a public relations campaign or programme off the ground can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. Practical and easy to read, the book presents a 12-point plan for ensuring success of campaigns of all sizes, covering many vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review. Supported by online resources, including best practice case studies, Planning and Managing Public Relations Campaigns is widely regarded as one of the best 'how-to' guides for students and practitioners. This fully updated fourth edition features new developments in public relations, including social media, along with new case studies including WRAP's Love Food, Hate Waste campaign; The Sleep Pod Hotel Media Tour; McArthur River Mining; AkzoNobel's Corporate Revolution; the UK Department of Culture, Media & Sport's First World War Centenary Commemorations; and Lanson's campaign for unbiased.co.uk. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series consists of accessible, practical introductions to day-to-day public relations practice and management issues. The series' action-oriented approach keeps practitioners' knowledge and skills up to date.
650		0	_9491 _aPublic relations _xManagement
650		0	_9491 _aPublic relations _zGreat Britain
830		0	_9631 _aPR in practice series
942			_2ddc _cBK