000			03605nam a2200265 i 4500
003			MIUC
005			20200212154942.0
008			171023s2012 enka f 001 0 eng
020			_a9780415598149
040			_aMIUC _beng _cMIUC
082	0		_a659.2
245	0	4	_aThe public relations handbook / _cedited by Alison Theaker.
250			_a4th ed.
260			_aAbingdon ; _aNew York : _bRoutledge, _c2012.
300			_a487 p. : _bill. b&w ; _c26 cm.
336			_2rdacontent _atext
490	1		_aMedia practice
504			_aIncludes bibliographical references and index.
505	0	0	_gPt. 1. _tThe context of public relations -- _gCh. 1. _tWhat is public relations? / _rJohanna Fawkes -- _gCh. 2. _tPublic relations and communications / _rJohanna Fawkes -- _gCh. 3. _tPublic relations and politics / _rIan Somerville and Phil Ramsey -- _gCh. 4. _tPublic relations and management / _rAnne Gregory -- _gCh. 5. _tEthics, professionalism and regulation / _rAlison Theaker -- _gPt. 2. _tStrategic public relations -- _gCh. 6. _tPublic relations and corporate communication / _rEmma Wood and Ian Somerville -- _gCh. 7. _tPublic relations and corporate identity / _rEmma Wood -- _gCh. 8. _tRisk, issues and crisis issues management / _rHeather Yaxley -- _gCh. 9. _tCorporate social responsibility - theory and practice / _rIan Somerville and Emma Wood -- _gCh. 10. _tEvaluation / _rMaioread McCoy and Owen Hargie -- _gCh. 11. _tGlobal culture and international public relations / _rPeter Walker -- _gPt. 3. _tStakeholder public relations -- _gCh. 12. _tMedia relations / _rPhilip Young -- _gCh. 13. _tInternal communications / _rLiam Fitzpatrick -- _gCh. 14. _tFinancial public relations / _rMark Philimore -- _gCh. 15. _tPublic sector public relations / _rSimon Wakeman -- _gCh. 16. _tConsumer public relations / _rSusan Hutchinson -- _gCh. 17. _tBusiness-to-business public relations / _rLoretta Smith -- _gCh. 18. _tNot-for-profit public relations / _rPeter Brill and Cinzia Marrocco -- _gCh. 19. _tUsing new technology effectively in public relations / _rHeather Yaxley -- _gCh. 20. _tActivism and public relations / _rPhilip Young -- _gPt. 4. _tShaping the future -- _gCh. 21. _tFuture challenges for PR / _rAlison Theaker.
520			_aThe Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading. Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret University, Diabetes UK, Continental Tyres, and Action for Children. Split into four parts exploring key conceptual themes of the context of public relations, strategic public relations, stakeholder public relations, and shaping the future, the book offers coverage of essential areas including: - public relations, politics and the media - media relations in the social media age - using new technology effectively in public relations - public relations and engagement in the not-for-profit sector - business-to-business public relations - the public relations of globalisation.
650		0	_9611 _aCorporations _xPublic relations
700	1		_4edt _9610 _aTheaker, Alison
830		0	_93113 _aMedia practice
942			_2ddc _cBK