000			02635nam a2200289 i 4500
003			MIUC
005			20200219151751.0
008			170824s2014 caua 001 | eng d
020			_a9781449366360
040			_aMIUC _beng _cMIUC
082	0		_a658.8
100	1		_93177 _aSpencer, Stephan M.
245	1	0	_aSocial eCommerce / _cStephan Spencer, Jimmy Harding, and Jennifer Sheahan.
250			_aFirst edition
260			_aBeijing, etc: _bO'reilly, _c2014.
300			_axxx, 276 p : _bill. b&w ; _c24 cm.
336			_2rdacontent _atext
500			_aOn cover: "Increasing sales and extending brand reach". _aIncludes index.
505	0		_aCh. 1. The social media landscape -- Ch. 2. Basic social media strategy -- Ch. 3. Marketing strategy: physical goods -- Ch. 4. Marketing strategy: digital goods and services -- Ch. 5. Local services and storefronts -- Ch. 6. Designing and testing ads on Facebook -- Ch. 7. Guerrilla marketing -- Ch. 8. Professional presence and damage control -- Ch. 9. Keeping up with changes -- Ch. 10. Book promotion -- Ch. 11. Event promotion -- Ch. 12. Social search engine optimization -- Ch. 13. Influencer outreach -- Ch. 14. Affiliate marketing and MLM.
520			_aWant to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can't control the conversations, you can influence them. This book will teach you how. If mismanaged, social media can create more noise than signal. It can be a time and energy suck - for you and your audience. Or worse still, it can become an echo chamber for negative PR. If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition - all on a shoestring budget. Whether you're selling digital goods and services, physical goods, or local services, this book has the answers. Strategize and optimize your social presence in ways you didn't know were possible Drive more clicks and sales with better-performing Facebook ads Develop remarkable content with viral potential Manage your online reputation, instead of letting it manage you Integrate social media into your SEO strategy, and vice versa Leverage online influencers to promote your brand, and become an influencer yourself.
650		0	_9345 _aElectronic commerce
650		0	_91549 _aOnline social networks _xEconomic aspects
650		0	_9943 _aInternet marketing
700	1		_4aut _93178 _aHarding, Jimmy
700	1		_4aut _93179 _aSheahan, Jennifer
942			_2ddc _cBK