000			02952nam a2200253 i 4500
003			MIUC
005			20200220111938.0
008			170821s2016 enka 000 | eng
020			_a0749478330
020			_a9780749478339
040			_aMIUC _beng _cMIUC
082	0		_a658.83
110	2		_93194 _aMarket Research Society
245	1	4	_aThe market research and insight yearbook : _btransforming evidence into impact / _cMRS.
260			_aLondon, etc. : _bKogan Page, _c2016.
300			_allxiii, 143 p. : _bill. col. ; _c25 cm.
336			_2rdacontent _atext
500			_aOn cover: "MRS Curiosity Insight Revolution."
504			_aIncludes bibliographical references.
505	0		_tIntroduction -- _tSpecial report: MRS 70th Anniversary -- _tSpecial report: PwC - The business of evidence -- _gCh. 1. _tTools for a digital world / _rJohn Gambles, Quadrangle -- _gCh. 2. _tWidening access to qualitative research participation: giving everyone their say / _rMaya Middlemiss, Saros -- _gCh. 3. _tUsing behavioural economics in healthcare research / _rMartin Carey and Jonathan Fletcher, Illuminas -- _gCh. 4. _tInsight management / _rLucy Morris, Alexandra Wren and Mita Shaha, Spinach -- _gCh. 5. _tUnderstanding and accounting for cultural bias in global b2b Research / _rConor Wilcock, B2B International -- _gCh. 6. _tThe challenges of media research / _rSimon Shaw, Trinity McQueen and Royal Mail -- _gCh. 7. _tBlueprint research / _rJanice Guy, Jungle Green and Northern Rail -- _gCh. 8. _tPublic policy research / _rBen Page, Ipsos MORI -- _gCh. 9. _tMapping attention in the digital era / _rAndy Goll, Sparkler and Microsoft -- _gCh. 10. _tDigital world and private lives / _rDr Michelle Goddard and Debrah Harding, the Market Research Society.
520			_aThe Market Research & Insight Yearbook: Transforming Evidence into Impact brings together for the first time an exclusive selection of case studies featuring the highest calibre examples of market research. Authored by MRS Patrons, Award Winners and Finalists of the MRS Annual Market Research Awards and other recommended MRS parties, the book illustrates the absolute best in contemporary practice. There has never been a more exciting time to be a market researcher. New technologies and tools are being developed at lightning pace, and a broader-than-ever range of methodologies are within reach. With this growing armoury of tools available, companies large and small are using market research insights to truly change and positively influence their business results. Each company featured in The Market Research and Insight Yearbook is not only changing the way we think about market research, but telling a powerful story. By showcasing excellence, innovative methodology and then remarkable results, this book offer a unique insight in to leading market research in practice to demonstrate the power of curiosity and insight for change.
650		0	_9579 _aMarketing research
942			_2ddc _cBK