000			02855nam a2200301 i 4500
003			MIUC
005			20200220145445.0
008			170807s2017 ge a 001 | eng
020			_a9783662532904
040			_aMIUC _beng _cMIUC
041	1		_aeng _hger
082	0		_a658.5
100	1		_93205 _aGronwald, Klaus-Dieter
240	1	0	_aIntegrierte Business-Informationssysteme. _lEnglish
245	1	0	_aIntegrated business information systems : _ba holistic view of the linked business process chain ERP-SCM-CRM-BI-big data / _cKlaus-Dieter Gronwald.
260			_aBerlin : _bSpringer, _c2017.
300			_axxiii, 200 p. : _bill. b&w ; _c24 cm.
336			_2rdacontent _atext
504			_aIncludes bibliographical references and index.
505	0		_aCh. 1. Introduction -- Pt. 1. Role based business simulation -- Ch. 2. Preparation and Initiation -- Ch. 3. Development and Implementation of an ERP Strategy -- Ch. 4. Game Round 1: Supply Chain Not Optimized – The Beer Game -- Ch. 5. Development and Implementation of a SCM Strategy -- Ch. 6. Game Round 2: Supply Chain Optimized -- Ch. 7. Development and Implementation of a CRM Strategy -- Ch. 8. Game Round 3: CRM–SCM-Integration -- Ch. 9. Business Intelligence (BI) and Big Data Analytics (Big Data) -- Pt. 2. Theory and background -- Ch. 10. ERP: Enterprise Resource Planning -- Ch. 11. SCM: Supply Chain Management -- Ch. 12. CRM: Customer Relationship Management -- Ch. 13. BI: Business Intelligence -- Ch. 14. Big Data Analytics -- Pt. 3. Information material -- Ch. 15. Post-Merger Situation: Alpha Beer -- Ch. 16. Post-Merger Situation: Green Beer -- Ch. 17. Post-Merger Situation: Royal Beer -- Ch. 18. Post-Merger Situation: Wild Horse Beer -- Ch. 19. Share of Wallet.
520			_aEnterprise Resource Planning (ERP), Supply Chain Management (SCM), Customer Relationship Management (CRM), Business Intelligence (BI) and Big Data Analytics (BDA) are business related tasks and processes, which are supported by standardized software solutions. The book explains that this requires business oriented thinking and acting from IT specialists and data scientists. It is a good idea to let students experience this directly from the business perspective, for example as executives of a virtual company. The course simulates the stepwise integration of the linked business process chain ERP-SCM-CRM-BI-Big Data of four competing groups of companies. The course participants become board members with full P&L responsibility for business units of one of four beer brewery groups managing supply chains from production to retailer.
650		0	_91041 _aManagement information systems
650		0	_948 _aBusiness _xData processing
650		0	_91863 _aBig data
650		0	_92617 _aBusiness logistics
650		0	_9794 _aData mining
942			_2ddc _cBK