000			02451nam a2200301 i 4500
001			EBL3400811
003			AU-PeEL
005			20200220155739.0
008			170802s2009 dk |||||s|||| 001 | eng d
020			_a9788763099530
040			_aMIUC _beng _cMIUC
082	0		_a658.4038
082	0		_a658.83
100	1		_93211 _aJenster, Per V.
245	1	0	_aMarket intelligence : _bbuilding strategic insight _h[electronic resource] / _cPer V. Jenster & Klaus Solberg Søilen
260			_aDenmark : _bCopenhagen Business School Press, _c2009.
300			_a1 online resource (240 p.) : _bill. b&w.
336			_2rdacontent _atext
504			_aIncludes bibliographical references and index.
505	0		_aCh. 1. Coverging foundations of intelligence analysis -- Ch. 2. Strategies for competitive advantage -- Ch. 3. Industry analysis: Key to understanding the competitive situation -- Ch. 4. Company analysis: Assessing competitive fitness -- Ch. 5. Intelligence analysis -- Ch. 6. Building an effective business intelligence system: technology and organizational structure -- Ch. 7. Market intelligence -- Ch. 8. The strategic perspective to intelligence analysis -- Ch. 9. Information gathering and intelligence ethics.
520			_aMarket Intelligence provides an overview of the most important tools and concepts relevant to intelligence analysis for strategic decision making. The book's focus is not only on competitors, but also on customers, suppliers, and a range of other stakeholders. It gives the reader tools used to analyze both micro and macro factors in the organization's environment to predict future outcomes better and to improve decision making. The field of competitive intelligence is studied by a diverse research community. Contributions to this field are made to aid States - on a national, regional, and local level - as well as to aid the military, non-profit organizations, and private companies. These contributions are mostly done in isolation, even though all these fields of study have much in common. The authors draw from these various fields and provide the essential insights to aid management thinking.
650		0	_92200 _aBusiness intelligence
650		0	_9877 _aStrategic planning
650		0	_936 _aMarketing _xManagement
700	1		_93212 _aSøilen, Klaus Solberg
856	4	0	_uhttp://ebookcentral.proquest.com/lib/miu/detail.action?docID=3400811 _zClick here to view
942			_2ddc _cELEC