000			02762nam a2200277 i 4500
003			MIUC
005			20200221100845.0
008			170801s2015 njua 001 | eng d
020			_a9781119002253
040			_aMIUC _beng _cMIUC
082	0		_a658.4038
100	1		_93226 _aKnaflic, Cole Nussbaumer
245	1	0	_aStorytelling with data : _ba data visualization guide for business professionals / _cCole Nussbaumer Knaflic.
246	3	0	_aData visualization guide for business professionals
260			_aHoboken : _bWiley, _c2015.
300			_axiii, 267 p. : _bill. b&w and col. ; _c24 cm.
336			_2rdacontent _atext
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- Ch. 1. The importance of context -- Ch. 2. Choosing and effect visual -- Ch. 3. Clutter is your enemy! -- Ch. 4. Focus your audience's attention -- Ch. 5. Think like a designer -- Ch. 6. Dissecting model visuals -- Ch. 7. Lessons in storytelling -- Ch. 8. Pulling it all together -- Ch. 9. Cases studies -- Ch. 10. Final thoughts.
520			_aStorytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples-ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: - Understand the importance of context and audience - Determine the appropriate type of graph for your situation - Recognize and eliminate the clutter clouding your information - Direct your audience's attention to the most important parts of your data - Think like a designer and utilize concepts of design in data visualization - Leverage the power of storytelling to help your message resonate with your audience. Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data-Storytelling with Data will give you the skills and power to tell it!
650		0	_93219 _aInformation visualization
650		0	_9524 _aBusiness communication
650		0	_92412 _aComputer graphics
650		0	_93227 _aBusiness presentations
942			_2ddc _cBK