000			03514nam a2200265 i 4500
003			MIUC
005			20200221114310.0
008			170728s2016 nyua 001 | eng
020			_a9780393249132
040			_aMIUC _beng _cMIUC
082	0		_a658.8
100	1		_93235 _aParker, Geoffrey _q(Geoffrey G.)
245	1	0	_aPlatform revolution : _bhow networked markets are transforming the economy and how to make them work for you / _cGeoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary.
250			_aFirst edition
260			_aNew York : _bW. W. Norton & Company, _c2016.
300			_axiii, 336 p. : _bill. b&w ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aCh. 1. Today: Welcome to the platform revolution -- Ch. 2. Network effects: The power of the platform -- Ch. 3. Architecture: Principles for designing a successful platform -- Ch. 4. Disruption: How platform conquer and transform traditional industries -- Ch. 5. Launch: Chicken or egg? Eight ways to launch a successful platform -- Ch. 6. Monetization: Capturing the value created by network effects -- Ch. 7. Openness: Defining what platform users and partners can and cannot do -- Ch. 8. Governance: Policies to increase value and enhance growth -- Ch. 9. Metrics: How platform managers can measure what really matters -- Ch. 10. Strategy: How platform change competition -- Ch. 11. Policy: How platforms should (and should not) be regulated -- Ch. 12. Tomorrow: The future of the platform revolution.
520			_aAn inside look at the revolutionary business power of the platform – from the experts who helped discover how it works. Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What's the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionising the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne and Sangeet Paul Choudary reveal the what, how and why of this revolution and provide the first "owner’s manual" for creating a successful platform business. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetise networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education and energy. As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.
650		0	_9943 _aInternet marketing
650		0	_9877 _aStrategic planning
700	1		_93236 _aVan Alstyne, Marshall
700	1		_93237 _aChoudary, Sangeet Paul
942			_2ddc _cBK