000			01910nam a2200253 i 4500
003			MIUC
005			20200227112546.0
008			170710s2009 enka 001 0 eng
020			_a9780415251266
040			_aMIUC _beng _cMIUC
082	0		_a659.1
100	1		_93334 _aMacRury, Iain
245	1	0	_aAdvertising / _cIain MacRury.
260			_aLondon ; _aNew York : _bRoutledge, _c2009.
300			_axvii, 318 p. : _bill. b&w ; _c22 cm.
336			_2rdacontent _atext
490	1		_aRoutledge introductions to media and communications
504			_aIncludes bibliographical references and index.
505	0		_aCh. 1. Advertising and common sense -- Ch. 2. Advertising agencies: mediation and the creative process -- Ch. 3. Marketing, media and communication -- Ch. 4. Analysing and historicising advertising -- Ch. 5. Advertising and culture -- Ch. 6. Signs and textualities -- Ch. 7. New forms and intimacies -- Ch. 8. Audiences and psychology.
520			_aAdvertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader. Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography. Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.
650		0	_91343 _aAdvertising
830		0	_93335 _aRoutledge introductions to media and communications
942			_2ddc _cBK