000			03012nam a2200253 i 4500
003			MIUC
005			20200227123405.0
008			170706s2010 nyua 001 0 eng
020			_a9788190210065
040			_aMIUC _beng _cMIUC
082	0		_a659.1
100	1		_93336 _aJugenheimer, Donald W.
245	1	0	_aAdvertising management / _cDonald W. Jugenheimer and Larry D. Kelley.
260			_aNew Delhi : _bSegment Books, _c2010.
300			_avii, 222 p. : _bill. b&w ; _c24 cm.
336			_2rdacontent _atext
504			_aIncludes bibliographical references and index.
505	0		_aPt. 1. Advertising Management Fundamentals -- Ch. 1. Foundations of Advertising Management -- Ch. 2. Culture of Advertising Management, Administration, and Leadership -- Ch. 3. Advertising Management Trends -- Pt. 2. Advertising Financial Matters -- Ch. 4. Accounting in Advertising -- Ch. 5. Financing Advertising -- Pt. 3. Advertising Business Plans -- Ch. 6. Advertising Organizational Values and Culture -- Ch. 7. Advertising Managerial Goals and Objectives -- Pt. 4. Advertising Planning -- Ch. 8. Advertising Management Opportunities -- Ch. 9. Advertising Managerial Analyses -- Pt. 5. Advertising Budget Management -- Ch. 10. Advertising Budgeting -- Pt. 6. Advertising Management: Dealing with People -- Ch. 11. Organizational Conflict, Power, and Communication in Advertising -- Ch. 12. Advertising Personnel Management -- Ch. 13. Advertising Personnel Management: Specific Approaches -- Pt. 7. Advertising Management Decisions -- Ch. 14. Advertising Strategies and Plans -- Ch. 15. Decision Making in Advertising -- Pt. 8. Advertising Management Environment -- Ch. 16. Advertising Constraints and Restraints -- Ch. 17. Advertising Management Ethics and Social Responsibilities -- Pt. 9. Managing the Future of Advertising -- Ch. 18. Advertising Organizational Effectiveness -- Ch. 19. Managing Change in Advertising -- Pt. 10. Managing Yourself -- Ch. 20. Advertising Management Concerns -- Ch. 21. Personal Management.
520			_aAdvertising management is designed to serve as a primary, comprehensive text for advertising management course. It can stand alone, or for instructors who like to incorporate a case-based approach, be used along with Cases in advertising management by the same authors. The books cover a full range of topics for a semester-long, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique final section on managing yourself and your own career in advertising. Advertising management is well illustrated with plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional sources.
650		0	_91343 _aAdvertising _xManagement
650		0	_91343 _aAdvertising
700	1		_93337 _aKelley, Larry D., _d1955-
942			_2ddc _cBK