000			01930nam a2200241 i 4500
003			MIUC
005			20200302160124.0
008			170629s2011 enk 001 | eng
020			_a9781847940322
040			_aMIUC _beng _cMIUC
082	0		_a155.24
100	1		_91715 _aHeath, Chip
245	1	0	_aSwitch : _bhow to change things when change is hard / _cChip Heath and Dan Heath.
260			_aNew York : _bRandom House Business Books, _c2011.
300			_a305 p. ; _c22 cm.
336			_2rdacontent _atext
504			_aIncludes bibliographical references and index.
505	0		_aCh. 1. Three surprises about change -- Direct the rider -- Ch. 2. Find the bright spots -- Ch. 3. Script the critical moves -- Ch. 4. Point to the destination -- Motivate the elephant -- Ch. 5. Find the feeling -- Ch. 6. Shrink the change -- Ch. 7. Grow your people -- Shape the path -- Ch. 8. Tweak the environment -- Ch. 9. Build habits -- Ch. 10. Rally the herd -- Ch. 11. Keep the switch going -- How to make a switch -- Overcoming obstacles -- Next steps.
520			_aWe all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.
650		0	_92295 _aChange (Psychology)
700	1		_4aut _93364 _aHeath, Dan, _d1973-
942			_2ddc _cBK