000			02683nam a2200265 i 4500
003			MIUC
005			20200303104655.0
008			170622s2010 njua 001 | eng
020			_a9780470601778
040			_aMIUC _beng _cMIUC
082	0		_a658.8342
100	1		_93386 _aPradeep, A. K., _d1963-
245	1	4	_aThe buying brain : _bsecrets for selling to the subconscious mind / _cA.K. Pradeep.
260			_aHoboken : _bWiley, _cc2010.
300			_axii, 252 p. : _bill. b&w ; _c24 cm.
336			_2rdacontent _atext
504			_aIncludes bibliographical references and index.
505	0		_aPt. 1. Introducing the buying brain -- Ch. 1. Trillion to persuade the brain -- Ch. 2. Neuromarketing technology -- Ch. 3. Your customer's brain is 100,000 years old -- Ch. 4. The brain 101 -- Ch. 5. The five senses and the buying brain -- Ch. 6. The boomer brain is buying -- Ch. 7. The female brain is buying -- Ch. 8. The mommy brain is buying -- Ch. 9. The empathic brain is buying -- Pt. 2. Engaging the buying brain -- Ch. 10. Neuromarketing measures and metrics -- Ch. 11. The consumer journey -- Ch. 12. The buying brain and brands -- Ch. 13. The buying brain and products -- Ch. 14. The buying brain and packaging -- Ch. 15. The buying brain in the aisle -- Ch. 16. The buying brain and advertising -- Ch. 17. The buying brain, screens, and social media -- Ch. 18. Vision of the future.
520			_aIf You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to Brain-friendly product concepts, design, prototypes, and formulation Highly effective packaging, pricing, advertising, and in-store marketing Building stronger brands that attract deeper consumer loyalty A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier: the human brain.
650		0	_91358 _aNeuromarketing
650		0	_9438 _aConsumer behavior
650		0	_91359 _aShopping _xPsychological aspects
650		0	_936 _aMarketing _xPsychological aspects
942			_2ddc _cBK