000			02407nam a2200301 i 4500
003			MIUC
005			20200303142115.0
008			170621s2013 caua 001 | eng d
020			_a9780857025814
040			_aMIUC _beng _cMIUC
082	0		_a324.7
100	1		_93389 _aOrmrod, Robert
245	1	0	_aPolitical marketing : _btheory and concepts / _cRobert P. Ormrod, Stephan C. Henneberg and Nicholas J. O'Shaughnessy.
260			_aLos Angeles, etc. : _bSAGE, _c2013.
300			_ax, 209 p. : _bill. b&w ; _c25 cm.
336			_2rdacontent _atext
490	1		_aAdvanced marketing series
504			_aIncludes bibliographical references and index
505	0		_aCh. 1. Introduction -- Pt. 1. Theoretical Issues in Political Marketing -- Ch. 2. Defining Political Marketing -- Ch. 3. Theories and Concepts in Political Marketing -- Ch. 4. The Triadic Interaction Model of Political Exchange -- Ch. 5. Critical Perspectives on Political Marketing -- Ch. 6. Political Marketing and Theories of Democracy -- Ch. 7. The Ethics of Political Marketing -- Pt. 2. Conceptual Issues in Political Marketing -- Ch. 8. Political Relationship Marketing -- Ch. 9. Strategic Political Postures -- Ch. 10. Political Market Orientation -- Ch. 11. Political Marketing Strategy and Party Organizational Structure -- Ch. 12. Symbolism in Political Marketing -- Ch. 13. Conclusion: Research Agendas for Political Marketing and Political Marketing Management.
520			_aPolitical Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers.
650		0	_9525 _aCampaign management
650		0	_9526 _aPolitical campaigns
650		0	_936 _aMarketing _xPolitical aspects
700	1		_4aut _93390 _aHenneberg, Stephan C. M.
700	1		_4aut _93391 _aO'Shaughnessy, Nicholas J., _d1954-
830		0	_93392 _aAdvanced marketing series
942			_2ddc _cBK