000			02752nam a2200265 i 4500
003			MIUC
005			20200303150822.0
008			170619s2014 enka 001 | eng
020			_a9780415632072
040			_aMIUC _beng _cMIUC
082	0		_a324.7
100	1		_93398 _aLees-Marshment, Jennifer
245	1	0	_aPolitical marketing : _bprinciples and applications / _cJennifer Lees-Marshment.
250			_aSecond edition.
260			_aLondon ; _aNew York : _bRoutledge, _c2014.
300			_axiv, 273 p. : _bill. b&w ; _c25 cm.
336			_2rdacontent _atext
504			_aIncludes bibliographical references and index.
505	0		_aCh. 1. Introduction to political marketing -- Ch. 2. Political strategy -- Ch. 3. Political market research -- Ch. 4. Political branding -- Ch. 5. Internal political marketing -- Ch. 6. Static political marketing communication -- Ch. 7. Relational and interactive political marketing communication -- Ch. 8. Political delivery marketing -- Ch. 9. Political marketing and democracy.
520			_aSubstantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: - New chapters on political branding and delivery marketing; - Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; - Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and - Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions. Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.
650		0	_9525 _aCampaign management
650		0	_9526 _aPolitical campaigns
650		0	_936 _aMarketing _xPolitical aspects
942			_2ddc _cBK