000			01909nam a2200241 i 4500
003			MIUC
005			20200306145947.0
008			170605s2015 caua 001 | eng
020			_a9781446252642
040			_aMIUC _beng _cMIUC
082	0		_a658.84
100	1		_93472 _aFarrell, Carlyle
245	1	0	_aGlobal marketing : _bpractical insights & international analysis/ _cCarlyle Farrell.
260			_aLos Angeles, etc. : _bSAGE, _c2015.
300			_a347 p. : _bill. col. ; _c27 cm.
336			_2rdacontent _atext
505	0		_aCh. 1. Global Marketing Explained -- Ch. 2. The Cultural Environment -- Ch. 3. Economic and Financial Environments -- Ch. 4. Political and Legal Environments -- Ch. 5. Trade and Protectionism -- Ch. 6. Researching Global Markets -- Ch. 7. Selecting Foreign Markets -- Ch. 8. Entering Foreign Markets -- Ch. 9. Global Products and Services -- Ch. 10. Global Distribution Strategies -- Ch. 11. Global Pricing Strategies -- Ch. 12. Global Communication and Sales Strategies -- Ch. 13. Global Marketing Strategy and Implementation -- Ch. 14. The Marketing Strategies of Emerging Market MNEs -- Ch. 15.The Future of Global Marketing.
520			_aThis new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals. Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment.
650		0	_93419 _aExport marketing
650		0	_936 _aMarketing
650		0	_9565 _aInternational trade
942			_2ddc _cBK