000			02932nam a2200277 i 4500
003			MIUC
005			20200309094418.0
008			170602s2016 nyua 001 | eng d
020			_a9781476759692
040			_aMIUC _beng _cMIUC
082	0		_a302.13
100	1		_91422 _aBerger, Jonah
245	1	0	_aInvisible influence : _bthe hidden forces that shape behavior / _fJonah Berger.
250			_aFirst Simon & Schuster hardcover edition.
260			_aNew York, etc. : _bFirst Simon & Schuster, _c2016.
300			_avi, 264 p. : _bill. b&w ; _c22 cm.
336			_2rdacontent _atext
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- Ch. 1. Monkey see, monkey do -- Ch. 2. A horse of a different color -- Ch. 3. Not if they're doing it -- Ch. 4. Similar but different -- Ch. 5. Come on baby, light my fire -- Conclusion: Putting social influence to work.
520			_aThe New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make–from what we buy, to the careers we choose, to what we eat–in this fascinating and groundbreaking work. If you're like most people, you think that your choices and behaviors are driven by your individual, personal tastes, and opinions. You wear a certain jacket because you liked the way it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion. Even strangers have a startling impact on our judgments and decisions: our attitudes toward a welfare policy shift if we're told it is supported by Democrats versus Republicans (even though the policy is the same in both cases). But social influence doesn't just lead us to do the same things as others. In some cases we conform, or imitate others around us. But in other cases we diverge, or avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don't want to look like a soccer mom. In his surprising and compelling Invisible Influence, Jonah Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals. By understanding how social influence works, we can decide when to resist and when to embrace it–and how we can use this knowledge to make better-informed decisions and exercise more control over our own behavior.
650		0	_93482 _aSocial influence
650		0	_9126 _aInfluence (Psychology)
650		0	_93395 _aBehavior modification
650		0	_93483 _aSocial choice
942			_2ddc _cBK