000			02286nam a2200265 i 4500
003			MIUC
005			20200310101728.0
008			170406s2016 ja a b 001 0 eng d
020			_a9781491938409
040			_aMIUC _beng _cMIUC
082	0		_a658.402
100	1		_93500 _aMerholz, Peter
245	1	0	_aOrg design for design orgs : _bbuilding and managing in-house teams / _cPeter Merholz and Kristin Skinner.
250			_a1st ed.
260			_aBeijing, etc. : _bO'Reilly, _c2016.
300			_axi, 183 p. : _bill. (some col.) ; _c23 cm.
336			_2rdacontent _atext
504			_aIncludes bibliographical references and index.
505	0		_aCh. 1. Why Design? Why Now? -- Ch. 2. Realizing the Potential of Design -- Ch. 3. 12 Qualities of Effective Design Organizations -- Ch. 4. The Centralized Partnership -- Ch. 5. Roles and Team Composition -- Ch. 6. Recruiting and Hiring -- Ch. 7. Developing the Team: Professional Growth and Managing People -- Ch. 8. Creating a Design Culture -- Ch. 9. Successful Interaction with Other Disciplines -- Ch. 10. Parting Thoughts.
520			_aDesign has become the key link between users and today's complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don't understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning. You'll discover: - Why design's role has evolved in the digital age - How to infuse design into every product and service experience - The 12 qualities of effective design organizations - How to structure your design team through a Centralized Partnership - Design team roles and evolution - The process of recruiting and hiring designers - How to manage your design team and promote professional growth.
650		0	_9406 _aTeams in the workplace _xManagement
650		0	_92275 _aCreative ability in business
700	1		_93501 _aSkinner, Kristin
942			_2ddc _cBK