000			03503nam a2200265 i 4500
003			MIUC
005			20200310151436.0
008			170517s2016 nyua 001 | eng d
020			_a9781501152054
040			_aMIUC _beng _cMIUC
082	0		_a153.85
100	1		_93528 _aCialdini, Robert B.
245	1	0	_aPre-suasion : _ba revolutionary way to influence and persuade / _cRobert Cialdini.
246	3		_aPresuasion : _ba revolutionary way to influence and persuade
250			_aFirst Simon & Schuster paperbacks export edition.
260			_aNew York, etc. : _bFirst Simon & Schuster paperbacks, _c2016.
300			_axiii, 413 p. : _bill. b&w ; _c24 cm.
336			_2rdacontent _atext
504			_aIncludes bibliographical references and index.
505	0		_aPt. 1. Pre-suasion: the frontloading of attention -- Ch. 1. Pre-suasion: an introduction -- Ch. 2. Privileged moments -- Ch. 3. The importance of attention is importance -- Ch. 4. What's focal is causal -- Ch. 5. Commanders of attention 1: the attractors -- Ch. 6. Commanders of attention 2: the magnetizers -- Pt. 2. Processes: the role of association -- Ch. 7. The primacy of associations: I link, therefore I think -- Ch. 8. Persuasive geographies: all the right places, all the right traces -- Ch. 9. The mechanics of pre-suasion: causes, constraints, and correctives -- Pt. 3. The practices: the optimization of pre-suasion -- Ch. 10. Six main roads to change: broad boulevards as smart shortcuts -- Ch. 11. Unity 1: being together -- Ch. 12. Unity 2: acting together -- Ch. 13. Ethical use: a pre-pre-suasive consideration -- Ch. 14. Post-suasion: Aftereffects.
520			_aThe author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself, but in the key moment before that message is delivered. What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This "privileged moment for change" prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change "minds" a pre-suader must also change "states of mind." His first solo work in over thirty years, Cialdini's Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener's attitudes, beliefs, or experiences isn't necessary, says Cialdini "all that's required is for a communicator to redirect the audience's focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, "Yes."
650		0	_9126 _aInfluence (Psychology)
650		0	_9829 _aPersuasion (Psychology)
942			_2ddc _cBK