000			01708nam a2200253 4500
003			MIUC
005			20200312111057.0
008			121002s2012 enka 001 | eng
020			_a9780857867209
040			_aMIUC _beng _cMIUC
082	0		_a158.2
100	1		_93553 _aPink, Daniel H.
245	1	0	_aTo sell is human : _bthe surprising truth about moving others / _cDaniel H. Pink.
260			_aEdinburgh ; _aLondon : _bCanongate, _c2012.
300			_a260 p. : _bill. b&w ; _c24 cm.
336			_2rdacontent _atext
505	0		_aPt. 1. Rebirth of the salesman -- Ch. 1. We're in sales now -- Ch. 2. Entrepreneurship, elasticity, and ed-med -- Ch. 3. From caveat emptor to caveat venditor -- Pt. 2. How to be -- Ch. 4. Attunement -- Ch. 5. Buoyancy -- Ch. 6. Clarity -- Pt. 3. What to do -- Ch. 7. Pitch -- Ch. 8. Improvise -- Ch. 9. Serve.
520			_aWe're all in Sales now Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter and Match.com profiles. Relying on science, analysis and his trademark clarity of thought, Pink shows that sales isn't what it used to be. Then he provides a set of tools, tips, and exercises for succeeding on this new terrain - including six new ways to pitch your idea, three ways to understand another's perspective, five frames that can make your message clearer, and much more.
650		0	_9126 _aInfluence (Psychology)
650		0	_9829 _aPersuasion (Psychology)
650		0	_93138 _aSelling _xPsychological aspects
740	0		_aChildren's crusade.
942			_2ddc _cBK