000			01940nam a22002537a 4500
003			MIUC
005			20200313135152.0
008			170428s2004 maua 001 | eng
020			_a1578517095
040			_aMIUC _beng _cMIUC
082	0		_a153.85
100	1		_92081 _aGardner, Howard, _d1943-
245	1	0	_aChanging minds : _bthe art and science of changing our own and other people's minds / _cHoward Gardner.
260			_aBoston, Massachusetts : _bHarvard Business School Press, _c2004.
300			_axi, 244 p. ; _c25 cm.
336			_2rdacontent _atext
504			_aIncludes bibliographical references and index.
505	0		_aCh. 1. The contents of the mind -- Ch. 2. The forms of the mind -- Ch. 3. The power of early theories -- Ch. 4. Leading a diverse population -- Ch. 5. Leading an institution: how to deal with a uniform population -- Ch. 6. The creative geniuses change minds indirectly through science, scholarly breakthroughs, and works of art -- Ch. 7. Mind changing in a formal setting -- Ch. 8. Mind changing up close -- Ch. 9. Changing one's own mind -- Ch. 10. Epilogue: the future of mind changing.
520			_aThink about the last time you tried to change someone's mind about something important: a voter's political beliefs; a customer's favorite brand; a spouse's decorating taste. Chances are you weren't successful in shifting that person's beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind - and offers ways to influence that process. Remember that we don't change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.
650		0	_92295 _aChange (Psychology)
650		0	_9829 _aPersuasion (Psychology)
650		0	_9126 _aInfluence (Psychology)
942			_2ddc _cBK