000			02132nam a2200265 i 4500
003			MIUC
005			20200330112038.0
008			170420s2015 nyua 001 | eng d
020			_a9781568584744
040			_aMIUC _beng _cMIUC
082	0		_a658.8342
100	1		_93670 _aBernasek, Anna
245	1	0	_aAll you can pay : _bhow companies use our data to empty our wallets / _cAnna Bernasek and D.T. Mongan.
260			_aNew York : _bNation Books, _c2015.
300			_axii, 240 p. : _bill. b&w ; _c21 cm.
336			_2rdacontent _atext
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction: A fable for today -- Pt. 1. The evolution of markets -- Ch. 1. The prize. How the Nearly limitless consumer surplus represents the ultimate economic prize -- Ch. 2. The disappearing mass market. Diving markets into ever-smaller segments shifts the balance of power -- Ch. 3. The knowledge gap. Why the information available to large sellers always outpaces what consumers know -- Pt. 2. What companies do with data -- Ch. 4. A special price just for you. Using intelligent systems to set different prices for each customer -- Ch. 5. Everything tailored to you. Gaining advantage by product customization -- Ch. 6. The proliferation of fine print -- Pt. 3. What comes next -- Ch. 7. The new gold rush. The race among then data giants to dominate the economy -- Ch. 8. The end of the free market. What the power to instantly modify product, price, and term means to the economy -- Ch. 9. Data environmentalism. Proposing a worldwide movement to understand data and negotiate its use -- Ch. 10. Resuscitating the consumer. The step to preserve a robust economy.
520			_aExamines the corporate practice of gathering massive amounts of data on consumer behaviors, needs, and desires, and using it to influence decision making and determine how much individuals will pay based on how much they are able to.
650		0	_93671 _aConsumer profiling
650		0	_9794 _aData mining
650		0	_9579 _aMarketing research
700	1		_4aut _93672 _aMongan, D. T.
942			_2ddc _cBK