000			01803nam a2200229 i 4500
003			MIUC
005			20200330085431.0
008			170417s2013 enk 001 | eng
020			_a9781137003768
040			_aMIUC _beng _cMIUC
082	0		_a658.8342
100	1		_93665 _aO'Shaughnessy, John, _d1927-
245	1	0	_aConsumer behaviour : _bperspectives, findings and explanations / _cby John O'Shaughnessy.
260			_aHampshire : _bPagrave Macmillan, _c2013.
300			_axi, 520 p. ; _c24 cm.
336			_2rdacontent _atext
504			_aIncludes bibliographical references and index.
505	0		_aCh. 1. Introduction: Perspectivism and Other Basic Notions for Understanding the Social Sciences -- Ch. 2. Ethnopsychology (Folk Psychology) -- Ch. 3. Ethnopsychology Continued: Application -- Ch. 4. Behaviourism -- Ch. 5. Psychoanalytic Psychology -- Ch. 6. Cognitive Psychology: The Basic Perspective -- Ch. 7. Cognitive Psychology Continued: Cognitive Psychology in Marketing -- Ch. 8. Cognitive Neuroscience (and a Comment on Evolutionary Psychology or Sociobiology) -- Ch. 9. Microeconomics Microeconomics (Rational Choice Theory) -- Ch. 10. Behavioural Economics -- Ch. 11. Social Psychology: Social Groups, Social Reference Group and the Nature and Role of Emotion in Influencing Behaviour -- Ch. 12. Social Psychology Continued : Lewin's Attitude Change Model, Strategies for Overcoming Resistance to Change, Motivation and Reversal Theory -- Ch. 13. Sociology -- Ch. 14. Cultural Anthropology.
520			_aA high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
650		0	_9438 _aConsumer behavior
942			_2ddc _cBK