000			02912nam a2200241 i 4500
003			MIUC
005			20200204110756.0
008			170328s2016 maua 000 | eng
020			_a9781633691728
040			_aMIUC _beng _cMIUC
082	0		_a338.7
100	1		_93030 _aEvans, David S. _d1954- _q(David Sparks),
245	1	0	_aMatchmakers : _bthe new economics of platform businesses / _cDavid S. Evans and Richard Schmalensee.
260			_aBoston : _bHarvard Business Review Press, _c2016.
300			_a256 p. : _cill. b&w ;
336			_2rdacontent _atext
504			_aIncludes index
505	0		_aPt. 1. Economics and technologies -- Ch. 1. A table for four at eight -- Ch. 2. The "grab all the eyeballs" fallacy -- Ch. 3. Turbocharging -- Pt. 2. The building, igniting and operating matchmakers -- Ch. 4. Friction fighters -- Ch. 5. Ignite or fizzle -- Ch. 6. Long haul -- Ch. 7. Beyond the castle walls -- Ch. 8. Interior design -- Ch. 9. Fakesters and fraudsters -- Ch. 10. Fizzle or sizzle -- Pt. 3. Creation, destruction, and transformation -- Ch. 11. Moving money -- Ch. 12. Gone missing -- Ch. 13. Slower and faster than you think.
520			_aMany of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders. Although matchmakers have been around for millennia, they're becoming more and more popular – and profitable – due to dramatic advances in technology, and a lot of companies that have managed to crack the code of this business model have become today's power brokers. Don't let the flashy successes fool you, though. Starting a matchmaker is one of the toughest business challenges, and almost everyone who tries to build one, fails. In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze multisided platforms and discover their principles, and who’ve consulted for some of the most successful platform businesses in the world, explain how matchmakers work best in practice, why they do what they do, and how entrepreneurs can improve their chances for success. Whether you’re an entrepreneur, an investor, a consumer, or an executive, your future will involve more and more multisided platforms, and Matchmakers – rich with stories from platform winners and losers – is the one book you’ll need in order to navigate this appealing but confusing world.
650		0	_93031 _aMulti-sided platform businesses
700	1		_4aut _93032 _aSchmalensee, Richard
942			_2ddc _cBK