| 000 | 02499nam a2200265 i 4500 | ||
|---|---|---|---|
| 003 | MIUC | ||
| 005 | 20200127150410.0 | ||
| 008 | 170223s2014 enkab||| |||| 001 | eng d | ||
| 020 | _a9781133953265 | ||
| 020 | _a1133953263 | ||
| 040 |
_aMIUC _beng _cMIUC |
||
| 082 | 0 | _a658.401 | |
| 100 | 1 |
_92977 _aPeng, Mike W., _d1968- |
|
| 245 | 1 | 4 |
_aGlobal strategic management / _cMike W. Peng |
| 250 | _aThird edition, international edition. | ||
| 260 |
_aAustralia, etc. : _bSouth-Western Cengage Learning, _c2014. |
||
| 300 |
_axxx, 525 p. : _bill. and maps b&w ; _c23 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aPt. 1. Foundation of Global Strategy -- Ch. 1. Strategizing Around the Globe -- Ch. 2. Managing Industry Competition -- Ch. 3. Leveraging Resources and Capabilities -- Ch. 4. Emphasizing Institutions, Cultures, and Ethics -- Pt. 2. Business-Level Strategies -- Ch. 5. Growing and Internationalizing the Entrepreneurial Firm -- Ch. 6. Entering Foreign Markets -- Ch. 7. Making Strategic Alliances and Networks Work -- Ch. 8. Managing Global Competitive Dynamics -- Pt. 3. Corporate-Level Strategies -- Ch. 9. Diversifying, Acquiring, and Restructuring -- Ch. 10. Strategizing, Structuring, and Learning Around the World -- Ch. 11. Governing the Corporation Around the World -- Ch. 12. Strategizing With Corporate Social Responsibility -- Integrative Cases. | |
| 520 | _aGlobal strategic management, 3rd ed., International Edition is the first textbook of its kind specifically written for the Capstone Management course for International Business programs and Strategic Management courses with a global emphasis. Whereas the few other available international strategy texts focus on how to manage larger multinational enterprises, Mike Peng's Global strategic management, 3rd ed., International Edition offers several new perspectives. These include a broadened definition of "global strategy," comprehensive and innovative coverage, in-depth and consistent explanations of cutting-edge research, and an interesting and accessible way to engage students. The text uses the "strategy tripod"--analyzing strategy from the industry-, institution-, and resource-based views--to answer the question: What determines the success or failure of firms around the globe? | ||
| 650 | 0 |
_9233 _aInternational business enterprises _xManagement |
|
| 650 | 0 |
_9877 _aStrategic planning |
|
| 650 | 0 |
_9320 _aBusiness planning |
|
| 942 |
_2ddc _cBK |
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