000			03037nam a2200253 i 4500
003			MIUC
005			20200116140159.0
008			170215s2016 enka 001 0 eng d
020			_a9781473919136
040			_aMIUC _beng _cMIUC
082	0		_a658.8342
100	1		_92933 _aSethna, Zubin
245	1	0	_aConsumer behaviour / _cZubin Sethna & Jim Blythe.
246	3		_aConsumer behavior
250			_a3rd edition.
260			_aLos Angeles : _bSAGE, _c2016.
300			_axxi, 499 p. ; _bill. col. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_aPt. 1. Consumer behaviour in context -- Ch. 1. Understanding consumer behavior -- Ch. 2. Consumer behaviour and the marketing mix -- Ch. 3. The decision making process and brand interaction -- Ch. 4. Innovation and digital technologies -- Ch. 5. Consumption in B2C vs. B2B -- Pt. 2. Psychological issues in consumer behaviour -- Ch. 6. Drive, motivation and hedonism -- Ch. 7. The self and personality -- Ch. 8. Perception -- Ch. 9. Learning and knowledge -- Ch. 10. Attitude formation and change -- Pt. 3. Sociological issues in consumer behaviour -- Ch. 11. Reference groups -- Ch. 12. Age, gender and familial roles -- Ch. 13. Culture and class -- Ch. 14. Ethical Consumption -- Pt. 4. Consumer behaviour in conclusion -- Ch. 15. Post-purchase behaviour.
520			_aPraised for its no nonsense approach to engaging students and conveying key learning outcomes and for striking a good balance between sociological and psychological aspects of consumer behaviour, the new edition now features increased coverage of social media, digital consumption and up-to-date marketing practice. Written from a European perspective, international in its scope and with an array of global international examples and cases from a variety of geographic locations and different industry sectors threaded throughout the text, students' understanding and retention of the subject is encouraged through innovative learning features including: - 'How to impress your examiner' boxes ideas and tips for what an examiner may be looking for to help students get the best possible grades in their assessments. - 'Consumer behaviour in action' boxes focus on consumer decisions allowing students to focus on the applications of the concepts and theories underpinning the motivations of consumers – something they are likely to do in their future careers as marketers. - 'Challenging the status quo' boxes encouraging students to think outside the box, think critically and exercise their problem solving skills. The book is complimented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, multiple choice questions, case studies, interactive glossary, flashcards, multimedia links and selected author videos to make the examples in each chapter come to life.
650		0	_9438 _aConsumer behavior
700	1		_4edt _92934 _aBlythe, Jim
942			_2ddc _cBK