000			01052nam a2200145 i 4500
003			MIUC
005			20180924111302.0
008			170131s2015 enka|||| |||| 001 | eng d
020			_a9780077167950
040			_aMIUC _beng _cMIUC
082	0		_a658.8
245	1	0	_aFoundations of marketing / _cJohn Fahy and David Jobber.
505	0		_aPt. 1. The market-led organization. Ch. 1. The nature of marketing. Ch. 2. The global marketing environment. Ch. 3. Understanding customer behavior. Ch. 4. Marketing research and customer insights. Ch. 5. Market segmentation, targeting and positioning -- Pt. 2. Creating customer value. Ch. 6. Value through products and brands. Ch. 7. Value through services, relationships and experiences. Ch. 8. Value through pricing -- Pt. 3. Delivering and managing customer value. Ch. 9. Distribution: delivering customer value. Ch. 10. Integrated marketing communications: mass communications techniques. Ch. 11. Integrated marketing communications: direct communications. Ch. 12. Digital marketing.
942			_2ddc _cBK