000			02115nam a2200253 i 4500
003			MIUC
005			20200115151332.0
008			170130s2015 enka|||| |||| 001 0 eng d
020			_a9780273786542
040			_aMIUC _beng _cMIUC
082	0		_a658.8
100	1		_92900 _aChaffey, Dave, _d1963-
245	1	0	_aDigital business and e-commerce management : _bstrategy, implementation and practice / _cDave Chaffey.
260			_aHarlow, etc. : _bPearson, _c2015.
300			_axxxvi, 680 p. : _bill. col. ; _c27 cm.
504			_aIncludes bibliographical references and index.
505	0		_aPt. 1. Introduction -- Ch. 1. Introduction to digital business and e-commerce -- Ch. 2. Marketplace analysis for e-commerce -- Ch. 3. Digital business infrastructure -- Ch. 4. E-environment -- Pt. 2. Strategy and applications -- Ch. 5. Digital business strategy -- Ch. 6. Supply chain management -- Ch. 7. E-procurement -- Ch. 8. E-marketing -- Ch. 9. Customer relationship management -- Pt. 3. Implementation -- Ch. 10. Change management -- Ch. 11. Analysis and design -- Ch. 12. Digital business service implementation and optimization.
520			_aThis text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
650		0	_9345 _aElectronic commerce
650		0	_9877 _aStrategic planning
650		0	_9943 _aInternet marketing
650		0	_9322 _aBusiness enterprises _xComputer networks
942			_2ddc _cBK