000			01794nam a2200229 i 4500
003			MIUC
005			20200115145224.0
008			170127s2000 inua|||| |||| 001 0 eng d
020			_a1557532168
040			_aMIUC _beng _cMIUC
082	0		_a658.8
100	1		_92884 _aChaston, Ian
245	1	0	_aEntrepreneurial marketing : _bcompeting by challenging convention / _cIan Chaston.
260			_aIndiana : _bIchor Business Books, _cc2000.
300			_avii, 255 p. : _bill. b&w ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aCh. 1. Entrepreneurship and market conventions -- Ch. 2. Understanding the conventional competitor -- Ch. 3. Mapping the future -- Ch. 4. Entrepreneurial promotion -- Ch. 5. Entrepreneurial pricing and distribution -- Ch. 6. Entrepreneurial new product development -- Ch. 7. Time and process-based entrepreneurship -- Ch. 8. Large-firm entrepreneurship -- Ch. 9. Small-firm entrepreneurship -- Ch. 10. Entrepreneurial service marketing -- Ch. 11. Entrepreneurial public sector service provision -- Ch. 12. Learning, knowledge platforms and networks.
520			_aThe success of such individuals as Bill Gates, Richard Branson, Anita Roddick is based upon the simple principle of understanding how other organizations operate in the mark et - and then doing something completely different. This boo k shows how any individual can develop successful business s trategies by defining the conventions that exist in a market and then determining strategies for breaking with these conventions. This book is highly recommended for students and professionals who want an exciting, relevant, and innovative approach to management and marketing.
650		0	_936 _aMarketing
650		0	_9650 _aEntrepreneurship
942			_2ddc _cBK