000			04101nam a2200253 i 4500
003			MIUC
005			20200110124813.0
008			161219s2016 nyua 001 0 eng
020			_a9780765644725
040			_aMIUC _beng _cMIUC
082	0		_a174.4
245	0	0	_aPersuasion ethics today / _cedited by Margaret Duffy and Esther Thorson.
260			_aNew York ; _aLondon : _bRoutledge, _c2016.
300			_axiii, 304 p. ; _bill. b&w ; _c23 cm.
504			_aIncludes bibliographical references and index.
505	0		_gPt. 1. _tIntroductory Issues -- _gCh. 1. _tWhy is Persuasion Ethics So Important to All Communication Students Today? How Does this Book Help You Develop Your Own Perspective? / _rMargaret Duffy and Esther Thorson -- _gCh. 2. _tAll Communication Is Persuasive: Exploding the Myth of Objectivity / _rMargaret Duffy, Esther Thorson and Fred Vultee -- _gCh. 3. _tAdvertising Ethics: Applying Theory to Core Issues and Defining Practical Excellence / _rLee Wilkins -- _gCh. 4. _tOrganizational Crossroads: The Intersection of PR and Advertising Ethics / _rMarlene Neill and Schauster -- _gPt. 2. _tCriticisms of PR and Advertising Messages -- _gCh. 5. _tStereotyping in Advertising: We are Not the People in those Pictures / _rThomas Bivins -- _gCh. 6. _tThe Advertising Milieu and Beauty Advertising / _rKatherine Frith -- _gCh. 7. _tWhat do People Really Think about Commercials That Stereotype Women or Glamorize Dangerous Behavior? / _rMargaret Duffy and Esther Thorson -- _gCh. 8. _tNegative Political Advertisements: A Primer from the Academic Literature with an Ethical Marketing Commentary / _rT. J. Weber and Gene R. Laczniak -- _gCh. 9. _tPuffing the Claim / _rJef Richards -- _gCh. 10. _tOnline Behavioral Advertising and the Ethics of Privacy / _rHeather Shoenberger -- _gCh. 11. _tThe Intersection of Culture and Advertising Ethics in a Global Marketplace / _rCarrie La Ferle -- _gPt. 3. _tSpecial Topics -- _gCh. 12. _tEthical Challenges of Framing in Persuasive Communication, In Words and Pictures / _rStephanie Geise and Renita Coleman -- _gCh. 13. _tSeeing and Believing: Issues in Visual Persuasion Ethics / _rMargaret Duffy and Janis Page -- _gCh. 14. _tEthics Theory and Application in Public Relations, Advertising and Health Communication / _rSeow Ting Lee -- _gCh. 15. _tDo the Right Thing: Advertising Law, Self-Regulation and Ethics / _rWally Snyder -- _gCh. 16. _tThe Minimum and Maximums of Professional Ethics Codes / _rChris Roberts -- _gCh. 17. _tWhat Do Students Think of Business Ethics? Three Decades of Research / _rRichard F. Beltramini -- _gCh. 18. _tMarbles in the Soup and Crushed Volvos: Ethical Choices on the Advertising Ethics / _rBattlefield Esther Thorson and Margaret Duffy.
520			_aPersuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula. Ethical questions have become increasingly important in today's media landscape, and issues of regulation, privacy, and convenience are the subjects of heated debate among consumers, industry professional, policy makers, and interest groups. With the explosion of social media, mobile devices, tracking technologies, and behavioral targeting, the ethical issues about persuasion continue to increase in importance. This book's goal is to offer a broad introduction to the ethical standards, challenges, understanding, and decision-making strategies involved in the practice of persuasion. Persuasion Ethics Today links real world persuasive communication activities to fundamental philosophies of ethics. It also offers tools for students and practitioners to engage with ethical dilemmas in a systematic way, and jumpstart debates about the right ethical choices in an increasingly complex media and social environment.
650		0	_91343 _aAdvertising _xMoral and ethical aspects
650		0	_91343 _aAdvertising _xPsychological aspects
650		0	_9829 _aPersuasion (Psychology)
700	1		_4edt _92821 _aDuffy, Margaret
700	1		_4edt _92822 _aThorson, Esther
942			_2ddc _cBK