000			02180nam a2200253 i 4500
003			MIUC
005			20200109155819.0
008			161219s2016 mdua 001 0 eng
020			_a9781442217218
040			_aMIUC _beng _cMIUC
082	0		_a659.108
100	1		_92807 _aCortese, Anthony Joseph Paul
245	1	0	_aProvocateur : _bimages of women and minorities in advertising / _cAnthony J. Cortese.
250			_aFourth edition
260			_aLanham, etc : _bRowman & Littlefield, _c2016.
300			_axiii, 237 p. ; _bill. b&w ; _c26 cm.
504			_aIncludes bibliographical references and index.
505	0		_aCh. 1. Representations, multiculturalism, and mass media -- Ch. 2. Visual attraction, body display, and advertising -- Ch. 3. Gay and lesbian advertising -- Ch. 4. Constructed bodies, deconstructing gender: sexism in advertising -- Ch. 5. Aggression and violence in mass media -- Ch. 6. Symbolic racism in advertising -- Ch. 7. Ethnic marketing -- Ch. 8. Speed and visual fragments: toward postmodern consciousness.
520			_aIn the fourth edition of Provocateur, sociologist Anthony J. Cortese offers an up-to-date, critical analysis of modern advertising. Though we often hear that we live in a period of unprecedented gender and racial equality, both racism and sexism persist in a most telling area – the ads with which we are inundated every day in newspapers and magazines and online. Cortese examines the ideologies surrounding gender and race by delving into the presentation of women, ethnic minorities, children, and anyone who is qualified as "other" in society. Featuring a fresh selection of nearly 400 advertisements, this edition includes new scholarship from gender, racial, and cultural studies, new chapters on gay and lesbian marketing and aggression and violence in the media, an expanded chapter on race in advertising, and more. This edition is ideal for sociology, communication, and gender and ethnic studies courses as well as for use as go-to reference.
650		0	_91343 _aAdvertising _xSocial aspects
650		0	_92808 _aMinorities in advertising
650		0	_92809 _aWomen in advertising
942			_2ddc _cBK