000			02443nam a2200289 i 4500
003			MIUC
005			20200109124504.0
008			160408s2017 caua 000 0 eng
020			_a9781473919501
040			_aMIUC _beng _cMIUC
082	0		_a658.8342
100	1		_92780 _aEast, Robert
245	1	0	_aConsumer behaviour : _bapplications in marketing / _cRobert East, Jaywant Singh, Malcolm Wright & Marc Vanhuele.
250			_a3rd edition.
260			_aLos Angeles, etc. : _bSAGE, _c2017.
300			_axii, 350 p. ; _bill. b&w ; _c23 cm.
504			_aIncludes bibliographical references and index.
505	0		_aPt. 1. Introduction -- Ch. 1. Ideas and Explanations in Consumer Research -- Pt. 2. Consumption patterns -- Ch. 2. Customer Loyalty -- Ch. 3. Brand Knowledge, Brand Equity and Brand Extension -- Ch. 4. Stationary Markets -- Ch. 5. Market Dynamics -- Ch. 6. Consumer Group Differences -- Pt. 3. Explaining decision-making -- Ch. 7. Predicting and Explaining Behaviour -- Ch. 8. Information Processing and Decision-Making -- Ch. 9. Consumer Satisfaction and Quality -- Pt. 4. Market response -- Ch. 10. Consumer Response to Price and Sales Promotions -- Ch. 11. The Retail Context -- Ch. 12. Word-of-Mouth Influence -- Ch. 13. The Response to Advertising.
520			_aExtending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science. The third edition maintains a strong focus on the use of research, helping students to develop analytical and evidence-based thinking in marketing and to take into consideration not just the individual but also the marketing environment. New examples and research findings have been included with special attention paid to the digital environment, including online consumer behaviour and research. Suitable for upper-undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour.
650		0	_9438 _aConsumer behavior
650		0	_9438 _aConsumer behavior _xPsychological aspects
650		0	_9438 _aConsumer behavior _xSocial aspects
700	1		_4aut _92781 _aSingh, Jaywant
700	1		_4aut _92782 _aWright, Malcolm, _d1963-
700	1		_4aut _92783 _aVanhuele, Marc
942			_2ddc _cBK