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040			_aMIUC _beng _cMIUC
082	0		_a327.2
245	0	0	_aRoutledge handbook of public diplomacy / _cedited by Nancy Snow, Philip M. Taylor.
260			_aLondon ; _aNew York : _bRoutledge, _c2009.
300			_axx, 382 p. : _bill. b&w ; _c26 cm.
490	0		_aRoutledge international handbooks
500			_a"Published in association with the USC Center on Public Diplomacy at the Annenberg School based at the University of Southern California."
504			_aIncludes bibliographical references and index.
505	0		_tIntroduction -- _gCh. 1. _tRethinking Public Diplomacy / _rNancy Snow -- _gCh. 2. _tPublic Diplomacy and Strategic Communication / _rPhilip M. Taylor -- _gPt. 1. _tThe Context of Public Diplomacy -- _gCh. 3. _tPublic Diplomacy: The Evolution of a Phrase / _rNicholas Cull -- _gCh. 4. _tPublic Diplomacy as Loss of World Authority / _rMichael Vlahos -- _gCh. 5. _tPublic Opinion and Power / _rAli Wyne -- _gCh. 6. _tExchange Programs and Public Diplomacy / _rGiles Scott-Smith -- _gCh. 7. _tArts Diplomacy: The Neglected Aspect of Cultural Diplomacy / _rJohn Brown -- _gPt. 2. _tPublic Diplomacy Applications -- _gCh. 8. _tOperationalizing Public Diplomacy / _rMatt Armstrong -- _gCh. 9. _t Between "Take-offs" and "Crash Landings": Situational Aspects of Public Diplomacy / _rJohn Robert Kelley -- _gCh. 10. _tMapping Out a Spectrum of Public Diplomacy Initiatives: Informational and Relational Frameworks / _rR.S. Zaharna -- _gCh. 11. _tThe Nexus of U.S. Public Diplomacy and Citizen Diplomacy / _rSherry Mueller -- _gPt. 3. _tPublic Diplomacy Management: Image, Influence and Persuasion -- _gCh. 12. _tPublic Diplomacy in International Conflicts: A Social Influence Analysis / _rAnthony Pratkanis -- _gCh. 13. _tCredibility and Public Diplomacy / _rRobert Gass and John Seiter -- _gCh. 14. _tThe Culture Variable in the Influence Equation / _rKelton Rhoads -- _gCh. 15. _tMilitary Psychological Operations as Public Diplomacy / _rMark Kilbane -- _gPt. 4. _tState and Non-State Actors in Public Diplomacy -- _gCh. 16. _tAmerican Business and Its Role in Public Diplomacy / _rKeith Reinhard -- _gCh. 17. _tThe Public Diplomat: A First Person Account / _rPeter Kovach. _gCh. 18. _tThe Case for Localized Public Diplomacy / _rWilliam P. Kiehl -- _gCh. 19. _tThe Distinction Between Public Affairs and Public Diplomacy / _rKen S. Heller and Liza M. Persson -- _gCh. 20. _tValuing Exchange of Persons in Public Diplomacy / _rNancy Snow -- _gPt. 5. _tGlobal Approaches to Public Diplomacy -- _gCh. 21. _tFour Seasons in One Day: The Crowded House of Public Diplomacy in the UK / _rAli Fisher -- _gCh. 22. _tGerman Public Diplomacy: The Dialogue of Cultures / _rOliver Zöllner -- _gCh. 23. _tOrigin and Development of Japan's Public Diplomacy / _rTadashi Ogawa -- _gCh. 24. _tChina Talks Back: Public Diplomacy and Soft Power for the Chinese Century / _rGary Rawnsley -- _gCh. 25. _tCentral and Eastern European Public Diplomacy: A Transitional Perspective on National Reputation Management / _rGyorgy Szondi -- _gCh. 26. _tAustralian Public Diplomacy / _rNaren Chitty -- _gPt. 6. _tAdvancing Public Diplomacy Studies -- _gCh. 27. _tHow Globalization Became U.S. Public Diplomacy at the End of the Cold War / _rJoseph Duffey -- _gCh. 28. _tEthics and Social Issues in Public Diplomacy / _rRichard Nelson and Foad Izadi -- _gCh. 29. _tNoopolitik: A New Paradigm for Public Diplomacy / _rDavid Ronfeldt and John Arquilla.
520			_aThe Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip Taylor present materials on public diplomacy trends in public opinion and cultural diplomacy as well as topical policy issues. The latest research in public relations, credibility, soft power, advertising, and marketing is included and institutional processes and players are identified and analyzed. While the field is dominated by American and British research and developments, the book also includes international research and comparative perspectives from other countries.
650		0	_9739 _aInternational economic relations _vHandbooks, manuals, etc.
650		0	_9244 _aDiplomacy _vHandbooks, manuals, etc.
700	1		_4edt _91097 _aTaylor, Philip M.
942			_2ddc _cBK