| 000 | 02294nam a2200277 i 4500 | ||
|---|---|---|---|
| 003 | MIUC | ||
| 005 | 20191211093109.0 | ||
| 008 | 161115s2016 enka|||| |||| 001 | eng d | ||
| 020 | _a9781292109961 | ||
| 040 |
_aMIUC _beng _cMIUC |
||
| 082 | 0 | _a658.8 | |
| 100 | 1 |
_92719 _aLaudon, Kenneth C., _d1944- |
|
| 245 | 1 | 0 |
_aE-commerce : _bbusiness, technology, society / _cKenneth C. Laudon, Carol Guercio Traver. |
| 246 | 1 |
_iCover and spine title: _aE-commerce 2016 : _bbusiness, technology, society |
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| 250 | _a12th ed., Global ed. | ||
| 260 |
_aBoston, etc : _bPearson, _c2016. |
||
| 300 |
_a909 p. : _bill. col. ; _c26 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aCh. 1. Introduction to e-commerce -- Ch. 2. E-commerce infrastructure -- Ch. 3. Building an e-commerce presense -- Ch. 4. E-commerce security and payment systems -- Ch. 5. E-commerce business strategies -- Ch. 6. E-commerce marketing and advertising -- Ch. 7. Social, mobile, and local marketing -- Ch. 8. Ethics, law, and e-commerce -- Ch. 9. Online media -- Ch. 10. Online communities -- Ch. 11. E-commerce retailing and services -- Ch. 12. B2B e-commerce. | |
| 520 | _aFor undergraduate and graduate courses in business. Understanding The Vast And Expanding Field of E-Commerce Laudon's E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios. In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today's tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business. | ||
| 650 | 0 |
_9345 _aElectronic commerce |
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| 650 | 0 |
_9943 _aInternet marketing |
|
| 650 | 0 |
_91124 _aInformation technology |
|
| 700 | 1 |
_92720 _aTraver, Carol Guercio |
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| 942 |
_2ddc _cBK |
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