000			02750nam a2200253 i 4500
003			MIUC
005			20191113145501.0
008			161018s2016 enk 001 | eng d
020			_a9781119165552
040			_aMIUC _beng _cMIUC
082	0		_a650.072
100	1		_92591 _aSekaran, Uma
245	1	0	_aResearch methods for business : _ba skill-building approach / _cUma Sekaran and Roger Bougie.
250			_aSeventh edition.
260			_aWest Sussex : _bWiley, _c2016.
300			_axxiii, 420 p. : _bill. col. and b&w ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aCh. 1. Introduction to research -- Ch. 2. The scientific approach and alternative approaches to investigation -- Ch. 3. Defining and refining the problem -- Ch. 4. The critical review -- Ch. 5. Theoretical framework and hypothesis development -- Ch. 6. Element of research design -- Ch. 7. Interviews -- Ch. 8. Data collection methods: Observation -- Ch. 9. Administering questionnaires -- Ch. 10. Experimental designs -- Ch. 11. Measurement of variables: Operational definition -- Ch. 12. Measurement: Scaling, reliability and validity -- Ch. 13. Sampling -- Ch. 14. Quantitative data analysis -- Ch. 15. Quantitative data analysis: Hypothesis testing -- Ch. 16. Qualitative data analysis -- Ch. 17. The research report.
520			_aCommon challenges faced by lecturers teaching this course include helping students learn to apply the theory to practice as they proceed with research; and student engagement in what can be a very dry course. Challenges faced by students include understanding research methodology, and quantitative research methods in particular. The new 7th edition of this title considers these challenges and has evolved to offer a blended learning approach. The goal of this blended approach is to synthesize different teaching and learning approaches into an integrated mix that lecturers can tailor to their own specific needs. An innovative approach combines the face-to-face classroom methods of the instructor with computer-based activities, assignments, and assessments enable students to study what they want, when they want, at their own pace, anywhere they have access to the internet. Students will be led through the entire process of research and thus provide them with the knowledge and skills they need to successfully embark on a research project. The seventh edition is organized into 5 main themes: Introduction, Defining and Refining the Problem, Theory, Information, and Writing and Presenting the Research Report.
650		0	_948 _aBusiness _xResearch _xMethodology
650		0	_964 _aResearch _xMethodology
700	1		_92592 _aBougie, Roger _4aut
942			_2ddc _cBK