BA60070O: Marketing Research Project

This list contains 8 titles

Business research methods / Emma Bell, Alan Bryman, Bill Harley. by
Edition: Sixth edition.
Material type: Text; Format: print ; Literary form: Not fiction
Publisher: Oxford, United Kingdom ; New York, NY : Oxford University Press, [2022]
Availability: Items available for loan: Marbella International University Centre (1)Call number: 650.072 BEL bus.
Doing business research : a guide to theory and practice / Nick Lee ; with Ian Lings. by
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles ; London : SAGE, 2008
Availability: Items available for loan: Marbella International University Centre (1)Call number: 650.072 LEE doi.
Marketing research : applied insight / Daniel Nunan, David F. Birks, Naresh K. Malhotra. by
Edition: Sixth edition.
Material type: Text; Format: print ; Literary form: Not fiction
Publisher: Harlow, England ; New York : Pearson, 2020
Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.83 NUN mar.
Marketing research : tools & techniques by
Edition: 3rd edition
Publication details: Oxford University Press 2013
Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.83 BRA mar.
Marketing Research: Delivering Customer Insight by
Edition: 4th edition
Publication details: Palgrave 2019
Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.83 WIL mar.
Research methods for business students / Mark N. K. Saunders, Philip Lewis, Adrian Thornhill. by
Edition: Ninth edition.
Material type: Text; Format: print ; Literary form: Not fiction
Publisher: Harlow, England ; New York : Pearson, 2023
Availability: Items available for loan: Marbella International University Centre (1)Call number: 650.072 SAU res.
The handbook of online and social media research : tools and techniques for market researchers / by Ray Poynter. by
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, 2010
Online resources:
Availability: Items available for reference: Marbella International University Centre: Ordered (1)Call number: 658.83 POY han.
The SAGE handbook of social media research methods / edited by Anabel Quan-Haase and Luke Sloan. by
Edition: Second edition.
Material type: Text; Format: print ; Nature of contents: biography; Literary form: Not fiction ; Audience: General;
Publisher: London ; Thousand Oaks, California : SAGE Reference, [2022]Copyright date: ©2022
Other title:
  • Handbook of social media research methods
  • Social media research methods
Availability: Items available for loan: Marbella International University Centre (1)Call number: 302.2310721 SAG sag.


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