BA60069O: Marketing CRM

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Customer relationship management : concepts and technologies / Francis Buttle and Stan Maklan. by
Edition: Fourth Edition.
Material type: Text; Format: print ; Literary form: Not fiction
Publisher: London ; New York : Routledge, Taylor & Francis Group, 2019
Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.812 BUT cus.
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Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis Chadwick. by
Edition: Eighth Edition.
Material type: Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, NJ : Pearson, [2022]
Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.872 CHA dig.
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Social media strategy : marketing, advertising, and public relations in the consumer revolution / Keith A. Quesenberry, Messiah College. by
Edition: Third edition.
Material type: Text; Format: print ; Literary form: Not fiction
Publisher: Lanham, Maryland : Rowman & Littlefield, an imprint of The Rowman & Littlefield Publishing Group, Inc., [2021]
Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.872 QUE soc.
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