BA50079O: Marketing Campaign Planning

This list contains 5 titles

Digital and social media marketing : a results-driven approach / edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid and Ana Cruz. by
Edition: Second edition.
Material type: Text; Format: print ; Literary form: Not fiction
Publisher: Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2020
Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.872 DIG dig.
Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis Chadwick. by
Edition: Eighth Edition.
Material type: Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, NJ : Pearson, [2022]
Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.872 CHA dig.
Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith. by
Edition: 6th edition.
Material type: Text; Format: print ; Literary form: Not fiction
Publisher: Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2022
Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.872 CHA dig 2015.
Marketing communications : integrating online and offline, customer engagement and digital technologies / PR Smith and Ze Zook. by
Edition: Seventh edition.
Material type: Text; Format: print ; Literary form: Not fiction
Publisher: London ; New York, NY : KoganPage, 2020
Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.802 SMI mar.
Social Media Marketing: A Strategic Approach by
Edition: Fourth edition
Publication details: Cengage 2022
Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.872 BAK soc.


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