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Marketing : an introduction / Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan. by

Armstrong, Gary
Kotler, Philip
Harker, Michael
Brennan, Ross

Edition: 2nd ed.

Material type:

Text; Format: print

Publication details: Harlow, etc. : Pearson, 2012

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 MAR mar.

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Foundations of marketing / John Fahy and David Jobber. by

Fahy, John
Jobber, David

Edition: 4th ed.

Material type:

Text; Format: print

Publication details: London : McGraw-Hill Education, c2012

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 FAH fou.

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The platinum rule : discover the four basic business personalities and how they can lead you to success / by Tony Alessandra and Michael O'Connor. by

Alessandra, Anthony J
O'Connor, Michael J, 1944-

Material type:

Text; Format: print

Publication details: New York ; Boston : Business Plus, c2011

Availability: Items available for loan: Marbella International University Centre (9)Call number: 650.1 ALE pla, ...

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Event marketing : how to successfully promote events, festivals, conventions, and expositions / C. A. Preston. by

Preston, Chris, 1961-

Series: Wiley event management series

Edition: Second edition.

Material type:

Text; Format: print

Publication details: Hoboken : John Wiley & Sons, 2012

Availability: Items available for loan: Marbella International University Centre (1)Call number: 659 PRE eve.

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Questionnaire design : how to plan, structure and write survey material for effective market research / Ian Brace. by

Brace, Ian, 1949-

Series: Market research in practice

Edition: Fourth edition.

Material type:

Text; Format: print

Publication details: London : KoganPage, 2018

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.83 BRA que.

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Buy-ology : truth and lies about why we buy / Martin Lindstrom ; [foreword by Paco Underhill]. by

Lindström, Martin

Material type:

Text; Format: print

Publication details: New York : Crown Business, 2010

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 LIN buy.

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Contagious : why things catch on / Jonah Berger. by

Berger, Jonah

Edition: 1st Simon & Schuster hardcover ed.

Material type:

Text; Format: print

Publication details: New York : Simon & Schuster, 2013

Availability: Not available: Marbella International University Centre: Lost (1).

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CRM at the speed of light : social CRM strategies, tools and techniques for engaging your customers / Paul Greenberg. by

Greenberg, Paul

Edition: 4th ed.

Material type:

Text; Format: print

Publication details: New York : McGraw-Hill, c2010

Other title:

Customer relationship management at the speed of light : social customer relationship management strategies, tools and techniques for engaging your customers

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.812 GRE crm.

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Designing brand identity : an essential guide for the whole branding team / Alina Wheeler. by

Wheeler, Alina

Edition: Fourth edition

Material type:

Text; Format: print

Publication details: Hoboken : Wiley, c2013

Availability: Items available for loan: Marbella International University Centre (2)Call number: 658.82 WHE des, ...

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Blue Ocean Strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne. by

Kim, W. Chan
Mauborgne, Renée

Edition: Expanded edition.

Material type:

Text; Format: print

Publication details: Boston : Harvard Business Review Press, 2015

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 CHA blu.

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The dragonfly effect [electronic resource] : quick, effective, and powerful ways to use social media to drive social change / Jennifer Aaker, Andy Smith ; foreword by Chip Heath ; afterword by Carlye Adler and Dan Ariely. by

Aaker, Jennifer Lynn
Smith, Andy, 1968- [aut]
Adler, Carlye [aut]
Ariely, Dan
Heath, Chip

Material type:

Text; Format: electronic

Publication details: San Francisco : Jossey-Bass, 2010

Online resources:

Click here to view

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.872 AAK dra.

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12.

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Islamic branding and marketing : creating a global Islamic business / Paul Temporal. by

Temporal, Paul

Material type:

Text; Format: print

Publication details: Singapore : Wiley, 2011

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 TEM isl.

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13.

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Profitable social media marketing : how to grow your business using Facebook, Twitter, Google+, LinkedIn and more / Tim Kitchen and Tashmeen Mirza. by

Kitchen, Tim
Mirza, Tashmeen

Material type:

Text; Format: print

Publication details: [Nottingham] : Exposure Ninja, c2013

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 KIT pro.

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14.

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Make social media work for your business / Alex Stearn. by

Stearn, Alex

Series: Complete series

Material type:

Text; Format: print

Publication details: [S.l.] : Alex Stearn, c2015

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 STE mak.

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15.

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Understanding social media : how to create a plan for your business that works / Damian Ryan. by

Ryan, Damian

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; Philadelphia ; New Delhi : Kogan Page, c2015

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 RYA und.

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16.

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Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan. by

Ryan, Damian

Edition: 3rd ed.

Material type:

Text; Format: print

Publication details: London ; Philadelphia ; New Delhi : Kogan Page, c2014

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 RYA und.

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17.

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Marketing management / Philip Kotler, Kevin Lane Keller. by

Kotler, Philip
Keller, Kevin Lane, 1956- [aut]

Edition: 15th global edition.

Material type:

Text; Format: print

Publication details: Boston, etc. : Person, c2016

Availability: Items available for loan: Marbella International University Centre (2)Call number: 658.8 KOT mar, ...

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18.

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Market research in practice : an introduction to gaining greater market insight / Paul Hague, Matthew Harrison, Julia Cupman and Oliver Truman. by

Hague, Paul N [aut]
Harrison, Matthew [aut]
Cupman, Julia [aut]
Truman, Oliver [aut]

Series: Market research in practice series

Edition: Third edition.

Material type:

Text; Format: print

Publication details: London, etc. : Kogan Page, 2016

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.83 MAR mar 938.

Lists:

BA50082O: Group Business Development Applied Project.

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19.

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The practice of market research : an introduction / Yvonne McGivern. by

McGivern, Yvonne

Edition: 4th ed.

Material type:

Text; Format: print

Publication details: Harlow, etc. : Pearson, 2013

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.83 MCG pra 976.

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20.

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Principles of services marketing / Adrian Palmer. by

Palmer, Adrian

Edition: Seventh edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; New York : McGraw-Hill Education, 2014

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8 PAL pri.

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