Your search returned 19 results.

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Designing brand identity : an essential guide for the whole branding team / Alina Wheeler. by

Wheeler, Alina

Edition: Fourth edition

Material type:

Text; Format: print

Publication details: Hoboken : Wiley, c2013

Availability: Items available for loan: Marbella International University Centre (2)Call number: 658.82 WHE des, ...

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The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry. by

Barry, Pete (Pete S.)

Edition: 2nd ed., rev. and expanded.

Material type:

Text; Format: print

Publication details: London : Thames & Hudson, c2012

Availability: Items available for loan: Marbella International University Centre (1)Call number: 659.1 BAR adv.

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Seducing the subconscious : the psychology of emotional influece in advertising / Robert Heath. by

Heath, Robert, 1947-

Material type:

Text; Format: print

Publication details: Chichester : Wiley-Blackwell, 2012

Availability: Items available for loan: Marbella International University Centre (1)Call number: 659.1 HEA sed.

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Advertising / Tony Yeshin. by

Yeshin, Tony

Material type:

Text; Format: print

Publication details: [Hampshire] : Cengage Learning, 2011

Availability: Items available for loan: Marbella International University Centre (1)Call number: 659.1 YES adv.

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Black ops advertising : native ads, content marketing, and the covert world of the digital sell / Mara Einstein. by

Einstein, Mara

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York ; London : OR Books, 2016

Availability: Items available for loan: Marbella International University Centre (1)Call number: 659.1 EIN bla.

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Provocateur : images of women and minorities in advertising / Anthony J. Cortese. by

Cortese, Anthony Joseph Paul

Edition: Fourth edition

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Lanham, etc : Rowman & Littlefield, 2016

Availability: Items available for loan: Marbella International University Centre (1)Call number: 659.108 COR pro.

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Fascinate : how to make your brand impossible to resist / Sally Hogshead. by

Hogshead, Sally

Edition: Revised and updated.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Harper Business, 2016

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.80019 HOG fas.

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The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe. by

Edition: Second edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; New York : Routledge, 2016

Availability: Items available for loan: Marbella International University Centre (1)Call number: 659.101 FEN psy.

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Persuasion ethics today / edited by Margaret Duffy and Esther Thorson. by

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York ; London : Routledge, 2016

Availability: Items available for loan: Marbella International University Centre (1)Call number: 174.4 PER per.

10.

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Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott. by

Edition: Fifth edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford : Oxford University Press, 2016

Availability: Items available for loan: Marbella International University Centre (1)Call number: 659.1 PER str.

11.

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Brainfluence : 100 ways to persuade and convince consumers with neuromarketing / Roger Dooley. by

Dooley, Roger, 1952-

Material type:

Text; Format: print

Publication details: Hoboken : John Wiley, c2012

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.8001 DOO bra.

12.

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Marketing communications / John Egan. by

Egan, John, 1952-

Edition: Second edition.

Material type:

Text; Format: print

Publication details: Los Angeles, etc. : SAGE, 2015

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.802 EGA mar 1304.

13.

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Advertising & promotion / Chris Hackley and Rungpaka Amy Hackley. by

Material type:

Text; Format: print

Publication details: Los Angeles, etc. : SAGE, 2015

Other title:

Advertising and promotion.

Availability: Items available for loan: Marbella International University Centre (1)Call number: 659.1 HAC adv.

14.

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Advertising management / Donald W. Jugenheimer and Larry D. Kelley. by

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi : Segment Books, 2010

Availability: Items available for loan: Marbella International University Centre (1)Call number: 659.1 JUG adv.

15.

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Advertising / Iain MacRury. by

MacRury, Iain

Series: Routledge introductions to media and communications

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; New York : Routledge, 2009

Availability: Items available for loan: Marbella International University Centre (1)Call number: 659.1 MAC adv.

16.

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Creating a brand identity : a guide for designers / Catharine Slade-Brooking. by

Slade-Brooking, Catharine

Material type:

Text; Format: print

Publication details: London : Laurance King, 2016

Availability: Items available for loan: Marbella International University Centre (1)Call number: 658.82 SLA cre.

17.

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Advertising management / Jaishri Jethwaney, Shruti Jain. by

Edition: 2nd ed.

Material type:

Text; Format: print

Publication details: New Delhi : Oxford University Press, 2012

Availability: Items available for loan: Marbella International University Centre (2)Call number: 659.1 JET adv, ...

18.

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The fundamentals of fashion management / Susan Dillon. by

Dillon, Susan

Edition: Second Edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London, etc. : Bloomsbury Visual Arts, 2018

Availability: Items available for loan: Marbella International University Centre (1)Call number: 746.92068 DIL fun.

19.

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The advertised mind : groundbreaking insights into how our brains respond to advertising / Erik du Plessis. by

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English Original language: Dutch

Publication details: London ; Philadelphia : Kogan Page, 2005

Availability: Items available for loan: Marbella International University Centre (1)Call number: 659.101 DU adv.

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Your search returned 19 results.