Marketing plans : profitable strategies in the digital age / Malcolm McDonald, Hugh Wilson, Dave Chaffey.

By:

McDonald, Malcolm [author.]

Contributor(s):

Material type:

TextPublisher: Hoboken, NJ : Wiley, 2024Edition: Ninth editionDescription: pages cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781394177103

Subject(s):

Additional physical formats: Online version:: Marketing plansDDC classification:

658.8/02 23/eng/20231117

LOC classification:

HF5415.13 .M255 2024

Summary: "This book is in its 8th edition and has sold thousands of copies over many years The topic of marketing planning is on every curriculum in the world and this is the accepted, standard text on the topic. New world leading material on customer experience management drawing on several years research with experience leading blue-chips in Cranfield and Warwick. The authors are publishing on that in the world's top marketing journals, so aiding adoption"-- Provided by publisher.

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Holdings
Item type	Current library	Call number	Status
Books	Marbella International University Centre Library	658.802 MCD mar (Browse shelf(Opens below))	Ordered

Revised edition of Marketing plans, 2016.

Includes index.

"This book is in its 8th edition and has sold thousands of copies over many years The topic of marketing planning is on every curriculum in the world and this is the accepted, standard text on the topic. New world leading material on customer experience management drawing on several years research with experience leading blue-chips in Cranfield and Warwick. The authors are publishing on that in the world's top marketing journals, so aiding adoption"-- Provided by publisher.

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