Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann, Ken Burbary ; [foreword by Jeremiah Owyang]
Material type:
TextPublisher: [New York] : Pearson Education, Inc., [2018]Copyright date: ©2018Edition: Second editionDescription: xix, 252 pages : illustrations, map ; 23 cmContent type: - text
- unmediated
- volume
- 0789759608
- 9780789759603
- 658.8/72 23
- HF5415.1265 .H46 2018
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books
|
Marbella International University Centre Library | 658.87 HER dig (Browse shelf(Opens below)) | Available | 12356 |
Includes bibliographical references and index.
Understanding the synergetic digital ecosystem -- Understanding digital analytics concepts -- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital analysis : ecosystem -- Return on investment -- Understanding digital influence -- How to use digital analytics to inform marketing programs -- Improving customer service -- Using digital analytics to anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will actually be useful -- The future of digital data.
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