Managing sport events / T. Christopher Greenwell, Leigh Ann Danzey-Bussell, David J. Shonk.

By:

Greenwell, T. Christopher, 1967-

Contributor(s):

Material type:

TextPublication details: Champaign : Human Kinetics, c2014.Description: xi, 228 p. : ill. b&w ; 30 cmISBN:

9780736096119

Subject(s):

DDC classification:

796.069

Contents:

Ch. 1. Understanding the sport event industry -- Ch. 2. Event conceptualization -- Ch. 3. Event bidding -- Ch. 4. Event staffing -- Ch. 5. Event budgeting -- Ch. 6. Event sponsorship -- Ch. 7. Event marketing -- Ch. 8. media promotion and relations -- Ch. 9. Contract considerations -- Ch. 10. Risk management and negligence -- Ch. 11. Event services and logistics -- Ch. 12. Event-day management -- Ch. 13. Postevent details and evaluation.

Summary: Whether it's a local event, state championship, or international competition, running a successful sport event requires the knowledge and skills to plan, organize, promote, lead, and communicate. Managing Sport Events presents the principles and practices related to effective event management, taking readers through the entire process from event conception through postevent evaluation. Merging research findings with best practices, Managing Sport Events is an essential text for sport event management courses and combined sport event and facilities management courses. In each chapter, key principles of event management are presented and reinforced through examples from the sport industry. Case studies from a variety of sports and settings offer a balanced, practical perspective for handling all levels of events. In addition, each chapter features a profile of an industry professional providing insights from event managers working in venues. This text also includes learning activities that challenge students to assess existing events and consider how they might manage these events differently based on information from the chapter. Numerous checklists, templates, and worksheets throughout the text demonstrate a variety of tools for successful planning and implementation of events. The accompanying instructor guide offers detailed suggestions on incorporating the text into a combined facilities and events course as well as activities and guidelines for implementing a semester-long event management project. Managing Sport Events prepares students to enter the field with the conceptual skills to immediately engage in event production and evaluation. It also offers current industry professionals a reliable reference and professional development resource. Readers will find a comprehensive discussion of what it takes to produce a successful event: - Event conception and development - Key planning areas, including staffing, budgeting, marketing, promotion, sponsorship, and legal and risk management - Key operational areas, including services, logistics, and on-site management - Postevent duties and considerations Managing Sport Events integrates the traditional business segments of sport management with the unique requirements of event management. From a local youth soccer tournament to the Olympic Games, Managing Sport Events is an essential resource for current and future professionals working in parks and recreation, tourism and hospitality, and sports at the high school, college, amateur, minor league, professional, and international levels.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	796.069 GRE man (Browse shelf(Opens below))	Available	12026

Includes bibliographical references and index.

Ch. 1. Understanding the sport event industry --
Ch. 2. Event conceptualization --
Ch. 3. Event bidding --
Ch. 4. Event staffing --
Ch. 5. Event budgeting --
Ch. 6. Event sponsorship --
Ch. 7. Event marketing --
Ch. 8. media promotion and relations --
Ch. 9. Contract considerations --
Ch. 10. Risk management and negligence --
Ch. 11. Event services and logistics --
Ch. 12. Event-day management --
Ch. 13. Postevent details and evaluation.

Whether it's a local event, state championship, or international competition, running a successful sport event requires the knowledge and skills to plan, organize, promote, lead, and communicate. Managing Sport Events presents the principles and practices related to effective event management, taking readers through the entire process from event conception through postevent evaluation.

Merging research findings with best practices, Managing Sport Events is an essential text for sport event management courses and combined sport event and facilities management courses. In each chapter, key principles of event management are presented and reinforced through examples from the sport industry. Case studies from a variety of sports and settings offer a balanced, practical perspective for handling all levels of events. In addition, each chapter features a profile of an industry professional providing insights from event managers working in venues.

This text also includes learning activities that challenge students to assess existing events and consider how they might manage these events differently based on information from the chapter. Numerous checklists, templates, and worksheets throughout the text demonstrate a variety of tools for successful planning and implementation of events. The accompanying instructor guide offers detailed suggestions on incorporating the text into a combined facilities and events course as well as activities and guidelines for implementing a semester-long event management project.

Managing Sport Events prepares students to enter the field with the conceptual skills to immediately engage in event production and evaluation. It also offers current industry professionals a reliable reference and professional development resource. Readers will find a comprehensive discussion of what it takes to produce a successful event:

- Event conception and development

- Key planning areas, including staffing, budgeting, marketing, promotion, sponsorship, and legal and risk management

- Key operational areas, including services, logistics, and on-site management

- Postevent duties and considerations

Managing Sport Events integrates the traditional business segments of sport management with the unique requirements of event management. From a local youth soccer tournament to the Olympic Games, Managing Sport Events is an essential resource for current and future professionals working in parks and recreation, tourism and hospitality, and sports at the high school, college, amateur, minor league, professional, and international levels.

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer