Integrated business information systems : a holistic view of the linked business process chain ERP-SCM-CRM-BI-big data / Klaus-Dieter Gronwald.

By:

Gronwald, Klaus-Dieter

Material type:

TextLanguage: English Original language: German Publication details: Berlin : Springer, 2017.Description: xxiii, 200 p. : ill. b&w ; 24 cmContent type:

text

ISBN:

9783662532904

Uniform titles:

Integrierte Business-Informationssysteme. English

Subject(s):

DDC classification:

658.5

Contents:

Ch. 1. Introduction -- Pt. 1. Role based business simulation -- Ch. 2. Preparation and Initiation -- Ch. 3. Development and Implementation of an ERP Strategy -- Ch. 4. Game Round 1: Supply Chain Not Optimized – The Beer Game -- Ch. 5. Development and Implementation of a SCM Strategy -- Ch. 6. Game Round 2: Supply Chain Optimized -- Ch. 7. Development and Implementation of a CRM Strategy -- Ch. 8. Game Round 3: CRM–SCM-Integration -- Ch. 9. Business Intelligence (BI) and Big Data Analytics (Big Data) -- Pt. 2. Theory and background -- Ch. 10. ERP: Enterprise Resource Planning -- Ch. 11. SCM: Supply Chain Management -- Ch. 12. CRM: Customer Relationship Management -- Ch. 13. BI: Business Intelligence -- Ch. 14. Big Data Analytics -- Pt. 3. Information material -- Ch. 15. Post-Merger Situation: Alpha Beer -- Ch. 16. Post-Merger Situation: Green Beer -- Ch. 17. Post-Merger Situation: Royal Beer -- Ch. 18. Post-Merger Situation: Wild Horse Beer -- Ch. 19. Share of Wallet.

Summary: Enterprise Resource Planning (ERP), Supply Chain Management (SCM), Customer Relationship Management (CRM), Business Intelligence (BI) and Big Data Analytics (BDA) are business related tasks and processes, which are supported by standardized software solutions. The book explains that this requires business oriented thinking and acting from IT specialists and data scientists. It is a good idea to let students experience this directly from the business perspective, for example as executives of a virtual company. The course simulates the stepwise integration of the linked business process chain ERP-SCM-CRM-BI-Big Data of four competing groups of companies. The course participants become board members with full P&L responsibility for business units of one of four beer brewery groups managing supply chains from production to retailer.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	658.5 GRO int (Browse shelf(Opens below))	Available	11762

Includes bibliographical references and index.

Ch. 1. Introduction --
Pt. 1. Role based business simulation --
Ch. 2. Preparation and Initiation --
Ch. 3. Development and Implementation of an ERP Strategy --
Ch. 4. Game Round 1: Supply Chain Not Optimized – The Beer Game --
Ch. 5. Development and Implementation of a SCM Strategy --
Ch. 6. Game Round 2: Supply Chain Optimized --
Ch. 7. Development and Implementation of a CRM Strategy --
Ch. 8. Game Round 3: CRM–SCM-Integration --
Ch. 9. Business Intelligence (BI) and Big Data Analytics (Big Data) --
Pt. 2. Theory and background --
Ch. 10. ERP: Enterprise Resource Planning --
Ch. 11. SCM: Supply Chain Management --
Ch. 12. CRM: Customer Relationship Management --
Ch. 13. BI: Business Intelligence --
Ch. 14. Big Data Analytics --
Pt. 3. Information material --
Ch. 15. Post-Merger Situation: Alpha Beer --
Ch. 16. Post-Merger Situation: Green Beer --
Ch. 17. Post-Merger Situation: Royal Beer --
Ch. 18. Post-Merger Situation: Wild Horse Beer --
Ch. 19. Share of Wallet.

Enterprise Resource Planning (ERP), Supply Chain Management (SCM), Customer Relationship Management (CRM), Business Intelligence (BI) and Big Data Analytics (BDA) are business related tasks and processes, which are supported by standardized software solutions. The book explains that this requires business oriented thinking and acting from IT specialists and data scientists. It is a good idea to let students experience this directly from the business perspective, for example as executives of a virtual company. The course simulates the stepwise integration of the linked business process chain ERP-SCM-CRM-BI-Big Data of four competing groups of companies. The course participants become board members with full P&L responsibility for business units of one of four beer brewery groups managing supply chains from production to retailer.

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